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Henry Scholfield on making music movies worthy of hit artists

Henry Scholfield on making music movies worthy of hit artists

Like many directors who have found a career in music videos, Henry Scholfield grew up on a diet of MTV. It was mostly thanks to his friend Benji, who had access to the channel. Scholfield would go around to his house even when Benji wasn’t there (Benji’s mum would let him in) and he’d absorb […]



Writing Procrastination: What’s Stopping You and three Easy Steps to Get Again to Your WIP

Writing Procrastination: What’s Stopping You and three Easy Steps to Get Again to Your WIP

Every writer deals with writing procrastination. It’s one of our key traits. We put off the next chapter, the next article, and wait until our deadline is just a few days away. Then we frantically type away at the keyboard, hoping that we have enough time to edit it before it’s too late. But why […]



Chris Haughton’s secret to image e book success

Chris Haughton’s secret to image e book success

The Oh No, George! author has been writing and illustrating children’s books for the past 12 years, and he’s learned a few things about what makes them work For years, Chris Haughton thought about writing a picture book. He’d set off on his annual trip to his home country of Ireland, announce that this would […]



A century of panic prevention instructed via design

A century of panic prevention instructed via design

After the past couple of years, it’d be easy to assume that the last thing anyone’s interested in poring over is ‘panic prevention’ posters, advising us around those now all-too-familiar-territories of handwashing, mask-wearing, the correct ways to sneeze, and so on. But rather than put such warnings out of sight and out of mind, a […]



Eloghosa Osunde on drifting between language and artwork

Eloghosa Osunde on drifting between language and artwork

Set in and around Lagos, Nigerian writer Eloghosa Osunde’s newly published debut novel Vagabonds! weaves through the lives of those who fall between the cracks of accepted society. The book’s name comes from the term cited in Nigeria’s penal code which criminalises members of the LGBTQ community, sex workers, the homeless and others on the […]



Excessive Tide’s branding for future-facing equipment model Airsign

Excessive Tide’s branding for future-facing equipment model Airsign

Brooklyn-based creative studio High Tide has created new, future-facing branding for vacuum and appliance company Airsign. Airsign was founded by industrial design firm Guerra Office with the aim of creating more sustainable, design-led products boasting powerful engineering. Guerra Office appointed High Tide to create a new brand identity that reflected Airsign’s ideals and which also presented […]



The best way to Construct a B2B Advertising and Gross sales Funnel That Grows Your ROI

The best way to Construct a B2B Advertising and Gross sales Funnel That Grows Your ROI

Wouldn’t it be nice to have a guide that showed you exactly how to get more sales? Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Sounds great, right? Well, what I’m describing is a B2B marketing and sales […]



Campbell Addy’s journey to Feeling Seen

Campbell Addy’s journey to Feeling Seen

In just six years, photographer Campbell Addy has carved a distinctive place within the fashion industry. Here he talks to Gem Fletcher about his new book Feeling Seen and the importance of friendship, community and intimacy in his work Few young photographers have done more than Campbell Addy to reshape their industry. From day one, […]



Why creatives are swapping metropolis life for the countryside

Why creatives are swapping metropolis life for the countryside

We speak to two creatives, who escaped the daily grind of cities for a slower pace of life, about how moving has influenced their practice The mass exodus of creative minds from big cities isn’t a new phenomenon. While, at one time, the epicentre of the creative industries was firmly rooted in urban life, increasingly […]



Why hasn’t digital know-how led to raised adverts?

Why hasn’t digital know-how led to raised adverts?

The access to information, ideas and inspiration that advertising creatives have today is mind-boggling. Yet it hasn’t necessarily made ads better. Ben Kay examines the reasons why The advent of the digital age has been nothing short of a miracle. Those of you under 40 won’t have much of an idea of what life was […]