Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue […]

TikTok is one of the fastest-growing social media platforms ever. The numbers are staggering: It’s not just a place for dance challenges or pranks, either. Brands can use TikTok to build their reputation, engage audiences, and drive conversions. However, unlike Facebook and Instagram, it’s not immediately obvious how brands can best use TikTok to their […]

You’ve set up your website and it’s looking good, but it’s not engaging visitors, and your traffic is falling. You’re not alone. According to Ahrefs, 90.63 percent of content gets no organic traffic from Google. How do you solve the problem? The answer might be discovered by running a website audit. A website audit can […]

Do you have trouble finishing a book? When you stop, do you ever consider what causes writer’s block? Do you need to learn som book writing strategies to help you get past that? Pin In a recent YouTube video, I talked about how hard it is to write a book, how it took me years […]

The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else. Imagine what an impact it would have on your business if you could rank first for […]

A new show at the Photographers’ Gallery in London examines the historic role imagemakers have played in helping build musicians’ brands. We explore why this relationship is more vital than ever in the streaming age “A record becomes famous because of the music … but the fact is there is no album without a cover,” […]

Seattle International Film Festival opens today (April 14), heralded by a suite of imagery which takes references from everything from Illuminati symbolism to crystals, Freemasons and cinema reels. The designs for the posters and video promotions for the festival have been created by Mark ‘Monkey’ Watson, group creative director at Seattle-based agency Wongdoody, which has […]

“You did know it was special because of the script but the reception it’s had is phenomenal, it really is,” says Luana Hanson, production designer on Russell T Davies’ landmark Channel 4 series, It’s a Sin. For the rare few that missed it, the five-part series was an emotionally charged retelling of the HIV/AIDS crisis […]

Created by ChangeUp, the rebrand nods to Baskin-Robbins’ seven-decade heritage while appealing to the next generation of ice cream eaters Founded in 1945 by two ice cream enthusiasts and best known for its 31 flavours slogan first developed in the 50s, Baskin-Robbins is one of the world’s largest ice cream retailers. The company brought in […]

Five years ago, when remote work was still a relative novelty, The&Partnership landed Toyota as a client, and started building a new international creative team from scratch, setting up ‘hubs’ located across the client’s European offices. Executive creative director André Moreira – who was new to the agency at the time – says it was […]