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Tips on how to conduct the right brainstorm (with recommendation from Isaac Asimov)

Tips on how to conduct the right brainstorm (with recommendation from Isaac Asimov)

Illustration of Isaac Asimov; courtesy of Shutterstock I recently stumbled across a long overlooked essay by the science fiction writer Isaac Asimov. Before being shared on the MIT website, On Creativity had been gathering dust for nearly 50 years in a filing cabinet at the Allied Research Associates, a thinktank tasked with generating ‘outside the […]



How College injects humanity into digital areas

How College injects humanity into digital areas

A studio’s website can say a lot about what it offers – in terms of services, yes, but also in what flavour and style of work it wants to bring to the world. Hard edges and minimalism might suggest a business built on prestige, while an interface boasting the graphic design trends du jour may […]



Channel four creates Smash Hits-based marketing campaign for Derry Women

Channel four creates Smash Hits-based marketing campaign for Derry Women

4creative’s marketing campaign for the return of comedy series Derry Girls features a one-off edition of iconic pop mag Smash Hits, going big on 90s nostalgia. This will be the third and final series of Hat Trick production Derry Girls, which is based on writer Lisa McGee’s own experiences and takes place against the backdrop of […]



The creatives making and illustrating their very own radio exhibits

The creatives making and illustrating their very own radio exhibits

Jiro Bevis and Joseph Melhuish discuss how they landed their own radio shows, and what it takes to make the brilliant imagery that accompanies them Like many of those who listen to London-based independent radio station NTS, I’m a big fan of Italo. That’s how I discovered Radio Jiro, the show helmed by illustrator and […]



The way to Resolve Author’s Block: 5 Easy Steps to Get Again to Your E-book

The way to Resolve Author’s Block: 5 Easy Steps to Get Again to Your E-book

It’s practically inevitable. You’re rockin’ and rollin’ through your writing process, you let the creative juices flow, and then you reach a sudden halt: You’re blocked. And you have no idea how to solve writer’s block. The words won’t come. It seems like there’s nothing more, and yet you’ve got things to do. Deadlines to […]



Vivek Vadoliya’s e book Mallakhamb is a research of motion and lightweight

Vivek Vadoliya’s e book Mallakhamb is a research of motion and lightweight

Teenagers can be uncomfortable in front of the camera at the best of times, yet Vivek Vadoliya found a troupe of Mumbai’s young mallakhamb practitioners brimming with nothing but pride and confidence. Mallakhamb is an ancient practice originating in the Indian subcontinent that sees people perform remarkable aerial movements, usually atop a pole or suspended […]



What does web zero imply for the artistic business?

What does web zero imply for the artistic business?

Coffee & TV’s first sustainability manager, Holly Arnold, discusses the challenges of decarbonising the business and the confusion around what net zero actually requires In 2021, creative studio Coffee & TV set itself an ambitious goal: net zero by the following year. Holly Arnold, who’d joined the business as a CGI artist before becoming sustainability […]



Moniker rebrands crypto platform Coinbase

Moniker rebrands crypto platform Coinbase

San Francisco-based agency Moniker has rebranded cryptocurrency platform Coinbase, aiming to reach a wider audience outside the “crypto crowd”. Moniker was initially brought in to create a new logo, but it was soon apparent that there was “a larger need and opportunity for the visual identity system”, says Moniker creative director and founder Brent Couchman. […]



Tesco marks Ramadan with billboard marketing campaign that involves life at sundown

Tesco marks Ramadan with billboard marketing campaign that involves life at sundown

Created by BBH London, the digital billboard features a collection of empty plates during the day, which fill up with food as the suns sets, to signify Iftar, the meal eaten by Muslims at the end of each day’s fast during Ramadan. Accompanying the changing image is the slogan ‘Together this Ramadan’ and an explanatory […]



Masculinity in disaster: why manufacturers should do extra to problem stereotypes

Masculinity in disaster: why manufacturers should do extra to problem stereotypes

Toxic masculinity dominated headlines across the world last week, following the Academy Awards and the shock altercation that threatened to derail the ceremony. But irrespective of that particular incident, the crisis in modern masculinity is never far from the headlines, with young men being fed damaging clichés around masculinity on a daily basis by the […]