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Take away your takeaway, says new McDonald’s anti-littering marketing campaign

Take away your takeaway, says new McDonald’s anti-littering marketing campaign

Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain. As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging […]



Why pet meals is having a design second

Why pet meals is having a design second

The relationship between humankind and dogs has been traced back as far as 30,000 years, but hearing the buzzwords ‘petscaping’ or ‘carbon pawprint’ recently is a reminder that our co-evolution with our furry counterparts is just as influenced by the zeitgeist as anything else. In the past two years alone, 3.2m UK homes found themselves […]



Hip to be sq.: Ogilvy creates new identification for New York Philharmonic

Hip to be sq.: Ogilvy creates new identification for New York Philharmonic

Ogilvy New York has created a new visual identity for the New York Philharmonic, renaming it the NY Phil as part of the organisation’s wider ambition to “create a renewed relationship between the city and its orchestra”. The logo and identity have been revamped ahead of the reopening of the orchestra’s home, David Geffen Hall, […]



How NASA’s Scientific Visualization Studio makes tales out of stats

How NASA’s Scientific Visualization Studio makes tales out of stats

“Our mission is to tell the story of NASA science,” says Mark SubbaRao, astronomer turned designer and lead at the organisation’s Scientific Visualization Studio (SVS). The ten-strong team of visualisers turns out around 100 graphics each year, exploring everything from lunar eclipses to arctic sea ice and climate conditions for agricultural workers. Its database holds […]



When typefaces tackle a lifetime of their very own

When typefaces tackle a lifetime of their very own

We talk to Jonathan Hill at type foundry Northern Block about the pleasant surprises – and uncomfortable associations – that arise when releasing a typeface into the world It was a former colleague who alerted Jonathan Hill that one of his foundry’s typefaces had been featured in Peter Jackson’s latest marathon project, The Beatles: Get […]



23 Important Quotes From Ernest Hemingway About Writing

23 Important Quotes From Ernest Hemingway About Writing

Ernest Hemingway was one of the most influential writers of the 20th century. Most writers seem to either love him—and are influenced by his clear, direct prose—or hate him. Many seek the internet for Hemingway quotes, either to seek inspiration or wisdom. Pin Regardless of your personal feelings, Ernest Hemingway’s insight into the craft of writing […]



Further gum hopes to get its ‘ding’ again with international redesign

Further gum hopes to get its ‘ding’ again with international redesign

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea of getting your ‘ding’ back, a line that works as much for the customer as it does the brand itself in the launch campaign. It […]



Harry Ead on leaving – and going again to – DixonBaxi

Harry Ead on leaving – and going again to – DixonBaxi

While returning to a previous place of work can sometimes be viewed as a step backwards for career progression, creative director Harry Ead’s experience has been quite the opposite. Here, he tells us why In the fast-paced world of the creative industries, it has become increasingly common for people to frequently change jobs in order […]



Large Situation I’m Right here billboard marketing campaign makes use of GPS to point out distributors’ places

Large Situation I’m Right here billboard marketing campaign makes use of GPS to point out distributors’ places

A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates […]



BBC Three’s Fiona Campbell on TV within the digital age

BBC Three’s Fiona Campbell on TV within the digital age

The return of BBC Three as a ‘proper’ TV channel early this year felt like a curious move in 2022. After all, it had more than proved itself as a digital success story in the six years it had been off air, commissioning what feels like hit after hit, from Killing Eve to Fleabag, Normal […]