Big Type opens with a brief history of typography, and does a good job of whipping through hundreds of years of developments in design and technology. As it points out, for a long period of time type’s primary function was legibility, but we now live in a drastically different visual landscape. “Today, type design, influenced […]

If you’ve finished writing a first draft, you’ve accomplished something huge. You’ve brought your book idea to life and should be proud of yourself! But once the celebration dies down, you might experience a moment of silence as you look at your finished manuscript. You wonder: What comes next? Pin Maybe you’re not sure what […]

COVID-19 has pushed those in the healthcare industry to their limits, requiring them to work around the clock to stabilize patients, discover new therapies, support those with non-COVID conditions and/or produce life-saving vaccines at warp speed. With the stakes, level of complexity and pace of working in healthcare only intensified by the pandemic, an already […]

Hermes recently rebranded as Evri. Here, Koto’s James Greenfield analyses its new look and asks whether rebrands are enough to change public perception of a struggling brand If your brand is what people say about you when you’re not in the room, then the UK delivery company Hermes brand is probably a series of muttered […]

Combining a keen eye for visual puns, illustrated one-liners, nerdy-leaning music taste and a predilection for ideas that are a bit, well, daft, Turbo Island is a T-shirt and print brand that’s built up a cult following over its eight-year life. Turbo Island’s designs are usually simple, bold and cartoonish, belying the serious tones its […]

Creative Review has long admired Hornbach’s irreverent approach to DIY, as expressed in an ongoing series of spots by agency Heimat Berlin. “There’s a bit of anarchy,” Heimat founder Guido Heffels explained of the brand’s approach in a 2020 interview with CR. “A bit of giving people a good feeling whenever they create, and whatever […]

CR explores why ‘non-Latin’ terminology with regards to type is offensive and outdated, and why Arabic, Indic and other world scripts are undergoing a design revolution For years, ‘non-Latin type’ has referred to any and all fonts that don’t use Latin script – the writing system underpinning many European languages. It’s a hugely unhelpful categorisation […]

Writing a short story is difficult, but there’s a special learning curve that comes with how to edit a short story. Even though there is a small word count, where do you start? Pin The editing process might not be your favorite part of the writing process (or maybe it is!), but it’s a necessary […]

Nike’s Air Max has gained a cult following since its launch in 1987. The first Nike shoe to feature visible air pockets in the sole, it has gone on to become one of the brand’s most successful and recognisable sneakers of all time. Taking place on March 26, Nike’s annual Air Max Day celebration is […]

Joy Yamusangie had always wanted to play saxophone as a child, but visual art proved to be a more accessible pursuit. “My parents would buy a pack of printer paper and I was pretty much set,” the London-based artist tells us. Art was therefore where they ended up channelling their efforts, making comics and animations […]