Launched to coincide with International Women’s Day this year, MadeBrave and Wunderman Thompson are among the agencies to come up with an initiative to support women in the creative industries. Responding to the gulf in real-world communication caused by the pandemic, strategy brand agency MadeBrave has set up a networking and advisory initiative for emerging […]

Dialogue can make your story. In fact, as Shakespeare knew, you can tell a whole story just through authentic, realistic dialogue. You’re probably thinking: “Easier said than done.” Pin Good stories are about real people, and people in real life love to talk to each other. We are biologically disposed to receive pleasure from conversation. […]

We delve into how Specsavers created a line so powerful that the public has ended up doing the advertising leg work for it It’s hard to think of a brand copyline that works so hard, yet feels as effortless, as Should’ve gone to Specsavers. That single, seven-syllable line has long stretched beyond the sphere of […]

The marketing of crypto brands is smashing the finance mould, and having a wider impact on culture. Here, Chinmay Karandikar, group planning manager at dentsuMB Mumbai, reflects on the changes Cryptocurrency is everywhere. It is the buzziest asset, shaking up the art market, worrying policymakers, enriching gamers, and emitting tons of CO2. But its rise […]

Directed by Jeff Low, Barclaycard’s latest spot takes viewers on an unexpected trip from a hardware store to questioning our understanding of the world If a man buys all the hammers in a hardware store, is it still a hardware store? This is the bizarre set up of a new spot for Barclaycard from Droga5 […]

The time has come to pen the ending of your Hero’s Journey. The dust may have settled by this moment in your book—but that doesn’t make it any less important. This is the moment in a hero’s journey called the Return with the Elixir. Pin But you might be thinking, “I hate endings!” For some […]

Created for International Women’s Day, but relevant every day, Imagine is a poster campaign which asks us to think about the gender biases we have with regards to jobs. We might think that we have moved beyond the stereotypes associated with certain careers – for example, that a CEO would be a man, and a […]

Launched to coincide with International Women’s Day, the spot for the femtech brand stars singer Eva Lazarus who has penned a new track about the glory of women’s biological skills Titled Smart Bodies and created by Mother London, the ad takes an anthemic approach to women’s health, with Lazarus’ lyrics emphasising the complex brilliance of […]

The British Culture Archive is staging a free exhibition in Manchester that examines 50 years of documentary photography by women, starting with two photographers whose perspectives are rooted in parts of northern England. It features work by the late Newcastle-born social documentary photographer Tish Murtha, who began documenting everyday life in Elswick – a district […]

Forty-two illustrators have donated artworks and prizes for the #KidLit4Ukraine raffle, with all monies raised going to the Unicef Ukraine Appeal Children’s illustrator Lydia Monks with the prize she’s donated to #KidLit4Ukraine The concept behind #KidLit4Ukraine is simple: £3 buys you one virtual raffle ticket, and as with any raffle, the more you donate, the […]