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Why place manufacturers ought to embrace their ‘tough’ bits

Why place manufacturers ought to embrace their ‘tough’ bits

Is Essex right to leave TOWIE behind, or is it abandoning branding gold? Lantern’s Ryan Tym discusses why the best ideas for place branding sometimes come from unexpected sources Place branding is a hot topic right now, as destinations try to claw back two years of tourism lost to Covid. Competition is fierce, and not […]



The Grand Nationwide will get a galloping new standalone model

The Grand Nationwide will get a galloping new standalone model

In 2022, the annual steeplechase welcomes an in-person audience for the first time in two years – 2020 was held as a virtual race, and only owners, trainers and staff were allowed onto the racecourse in 2021. To mark its return to normality, the Grand National is launching its first standalone visual identity – previously, […]



What Coinbase’s Tremendous Bowl advert reveals about how we undertake new tech

What Coinbase’s Tremendous Bowl advert reveals about how we undertake new tech

Coinbase’s Super Bowl ad – and the fallout after it – has shone a spotlight on the relationship between tech and marketing. Here Lore Oxford, global head of cultural insights at We Are Social, examines what it can teach us As if there wasn’t enough publicity surrounding Coinbase’s internet-breaking Super Bowl spot, Coinbase’s CEO Brian […]



Brand Beginnings delves into the deep historical past of emblem design

Brand Beginnings delves into the deep historical past of emblem design

All images © Taschen “The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost impossible to imagine a university, band, medical practice, community initiative, or app without a custom-designed source identifier composed […]



The right way to Write When You Don’t Really feel Like It: 5 Sensible Ideas You Can Attempt In the present day

The right way to Write When You Don’t Really feel Like It: 5 Sensible Ideas You Can Attempt In the present day

Are there times in your life when it’s more difficult to write? Do you want to learn how to write when you don’t feel like it? As a writer, You probably feel frustrated when the muse doesn’t show up, or you feel stuck on a bad idea for a story but desperately want to write […]



A brand new photograph e-book remembers the bygone period of the workplace

A brand new photograph e-book remembers the bygone period of the workplace

Our relationship with work has changed beyond recognition in the wake of the pandemic. Now acronyms such as WFH are part of our everyday lexicon and business attire is defined by what you can see on a Zoom call (otherwise known as ‘waist-up fashion’), it’s hard to remember a time when we actually went to […]



New Free eBook: 7 Important Traits for Constructing Belief Inside Corporations

New Free eBook: 7 Important Traits for Constructing Belief Inside Corporations

Employee engagement falling. People leaving their jobs in record numbers. Burned out employees seeking a new sense of purpose in their work. All these major trends can often be traced back to a lack of one key ingredient in work culture – trust in leadership.   In our newly revised eBook, 7 Critical Traits for Building […]



How artists subverted the language of promoting to speak about AIDS

How artists subverted the language of promoting to speak about AIDS

This year marks 50 years since the decriminalisation of same-sex relationships in Norway, a change in legislation that not only “legitimised sexual difference”, but also “had cultural, social and political repercussions”, according to the Henie Onstad Art Center in Oslo. The legislation’s half-centenary is being marked by many cultural institutions in Norway as part of […]



The do’s and don’ts of artistic facet hustles

The do’s and don’ts of artistic facet hustles

Three creatives share advice on how to start (and stick with) a side hustle – from balancing it alongside your day job to ensuring you are doing it for the right reasons Whether it’s to earn a bit of extra cash or pursue a passion project, side hustles have become big business. A recent survey […]



The Secret to Making Dangerous Writing Good (Is Not What You Assume)

The Secret to Making Dangerous Writing Good (Is Not What You Assume)

Today’s post is written by Jeff Goins. Jeff is the best-selling author of four books, including The Art of Work. His award-winning blog, Goinswriter.com, is visited by millions of people every year. Not all writing practice means working on your latest work-in-progress. You can become a better writer by completing writing lessons or creative writing exercises, […]