The vet experience has traditionally left much to be desired, with a lack of transparency often resulting in it feeling overtly transactional and overwhelming for pet owners. Founded by vets and siblings Dr Audrey Wystrach and Michael Wystrach, Petfolk is envisioned as a modern veterinary care brand tailored for today’s generation of ‘pet parents’. Operating […]

Have you ever wondered why rising action is so important in storytelling? Why building conflict and characters matter? Why you can’t get to the point of the story too quickly? Note: This article contains an excerpt from my #1 best-selling book, The Write Structure, which is about the hidden structures behind bestselling and award-winning stories. […]

So you want to become a writer. Perhaps you write because it makes you feel alive. Perhaps you once read a book that made you think, “It must feel amazing to write something like this. Maybe I could be a writer.” Perhaps you feel like you can’t not write. So then, how do you do […]

Merry Christmas! Happy Holidays! The Write Practice will be on hiatus from December 23 through the 28. In the meantime, feel free to participate in this Christmas writing prompt below, and share your practice with us in the practice box below.   PRACTICE Write about a memorable Christmas or holiday moment (either a moment you experienced, […]

Have you ever tried to apply The Hero’s Journey to your book? It can feel overwhelming at times, but following a great example can help. As you sit down over the holidays to watch movies with your family and friends, enjoy the show, but also consider how the writers and directors make decisions to bring your […]

Following a challenging couple of years for film and TV in the wake of the pandemic, 2022 saw the production industry move into overdrive as broadcasters, streaming platforms and Hollywood studios worked to replenish their depleted content libraries for both the small and big screens. Our increasingly insatiable appetite for content (UK adults now watch […]

Can book writing software replace an editor? Nope. But it can help you improve your grammar and readability. You were born to tell stories and share your message with the world. But you sit down to type and something terrible happens. Your fingers misspell things. Verbs switch tenses as you type. Nothing works quite like […]

It’s been a year of sad farewells in the world of magazines. The creative community paid homage to art director, graphic designer, and all-round advertising legend George Lois, who died last month. Of the vast array of work he put out over the course of his career, it was his series of late 60s covers […]

The embrace of vinyl showed no signs of slowing down in 2022. While the influx of major labels pressing on wax has caused a frustrating backlog for independents, the overall shift towards physical formats can only be read as a good thing for album designers in the battle against thumbnailification. This year, we also saw […]

An author brand is what makes your work unique or distinctly you. It tells readers (and potential readers!) what to expect from you as an author as well as what to expect from your books. Today, let’s look at how to build an author brand. This is part of our ongoing series on How to […]