Created with VMLY&R and Hudson Christie, the series of ads aim to personify the symptoms of a sore throat to drive brand awareness Cold and flu season is still upon us with sniffles coming at us from all sides. So Difflam, the throat and mouth spray, has aptly launched a new print and digital campaign […]

Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. Learning to write a romance or love story plot is a valuable skill for every writer, and not just on Valentine’s Day! Why? Romance  is one of the most common […]

The Loch Lomond Group (LLG) has launched three whiskies from its new brand Noble Rebel. The distiller has collaborated with the appropriately named creative agency Thirst to create a brand that aims to “shake up blended malts” and “attract modern whisky connoisseurs”.  Led by LLG’s head of innovation Calum Leslie, the project involved a complete […]

Have you ever started a story, gotten halfway through, and realized you don’t know key facts about your story’s world? Have you ever wondered how to find out the size of spoons in Medieval England for your fantasy adventure story? Is that even relevant to your plot, or could you skip that fact? Here’s how […]

Ahead of the new season of Netflix’s behind-the-scenes docuseries, we speak to the show’s producers about how it is driving renewed interest in the F1 brand – and why other sports are taking note Since the first world championship race back in 1950, Formula One has grown to become the world’s most prestigious motor racing […]

Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. Giving a character a scar can be a cliché or it can be a fast-track to deeper character development. When you’re creating characters with scars, execution is key. I recently […]

Even in uncertain times, brands and creatives need to take risks to reap rewards: just look to history if you need proof Fear is a powerful emotion. Given free rein, it can overwhelm us – holding us back, even if by taking a punt and trying something different we might end up better-positioned, not less. […]

How do you write a best-selling novel or an award-winning screenplay? You might say, great writing or unique characters or thrilling conflict. But so much of writing a great story is knowing and mastering the type of story you’re trying to tell. What are the types of stories? And how do you use them to tell […]

Featuring footage shot across six cities by a team of photographers, the website sheds light on the damage that’s taken place following Russia’s invasion in 2022 Created by a group of Ukrainian organisations – including United24, Voices of Children, Nova Ukraine and Vostok-SOS – The Undeniable Street View offers viewers an unprecedented insight into the […]

Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. If you’ve ever called a friend or partner “cheap” instead of “frugal” and found yourself paying the bill, you may have made a critical error noting the difference between connotation […]