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Loewe launches Studio Ghibli collab with playful digital expertise

Loewe launches Studio Ghibli collab with playful digital expertise

Luxury fashion house Loewe is launching the final chapter of its Studio Ghibli collaboration with a spotlight on Howl’s Moving Castle. The classic anime directed by Hayao Miyazaki follows the story of Sophie, a teenager who’s transformed into an elderly woman by the Witch of Waste, and her quest to break the spell. The Spanish […]



How Characters Change in Tales (And How you can Write Plausible Change)

How Characters Change in Tales (And How you can Write Plausible Change)

You’ve probably heard this piece of writing advice before: Your character must change throughout the course of your story. Characters need to transform. But how do we do it in a way that stays true to the story and reader? I see a lot of confusion over this concept of transformation. Writers can normally nail […]



Color Conflict rips up the color idea rule guide

Color Conflict rips up the color idea rule guide

The book, published by Counter-Print, boldly explores the ‘no-go’ colour combinations in graphic design and the designers choosing to break with convention Colour Clash is a new book compiled and published by Counter-Print which aims to explore the colour palettes in graphic design that surprise and challenge us. “We’d been thinking about approaching a book […]



Is branded content material nonetheless the way forward for promoting?

Is branded content material nonetheless the way forward for promoting?

Observatory CCO Linda Knight discusses why people won’t tolerate annoying ads anymore, and how a content-led approach can help brands of all shapes and sizes resonate in popular culture “People hate ads,” says Linda Knight. They’re the words that everyone who works in advertising dreads hearing, but Observatory’s chief creative officer is a firm believer […]



Matt Williams on making a profession change

Matt Williams on making a profession change

Previously a footwear designer, Williams made the shift into illustration four years ago and is now working for clients including Nike and Vogue. He talks about the challenges he’s faced and the changes he’d like to see in the industry For Matt Williams being a footwear designer in the fashion industry was a creative yet […]



Writing Self-discipline: Why Expertise Isn’t Sufficient (And What You Want As a substitute)

Writing Self-discipline: Why Expertise Isn’t Sufficient (And What You Want As a substitute)

Do you sometimes feel like you’ll never succeed as a writer? Do you read other books and worry you’re not talented enough? Or question if talent is enough? Comparison is almost never an effective strategy for finding writing success, and who gets to decide what defines talent? The truth is talent alone won’t make you […]



Classic’s Love Poems are an illustrated ode to romance

Classic’s Love Poems are an illustrated ode to romance

Three illustrators were commissioned to reimagine works ranging from a set of thousand-year-old Japanese love poems through to Shakespeare’s heartbreaking sonnets. We look at how the series came to life As the bleakness of January subsides and the days gradually begin to get longer, the advent of February brings with it one of the most […]



New advert raises consciousness of the challenges of working with most cancers

New advert raises consciousness of the challenges of working with most cancers

Campaigning around cancer has taken many forms, though most advertising tends to focus on the impact that a diagnosis and treatment can have on an individual or on family life. This new spot treads a different path by looking at the way that cancer can affect working life. It is part of a new initiative, […]



When It’s Time to Begin Over

When It’s Time to Begin Over

How many of you have been writing for a while? Have a story that you just can’t seem to finish? This article is for you—though if you’re brand-new, this will eventually apply to you, too. Ahem. There will come a day when it’s time to start that story over from scratch. Let me explain. How I Learned […]



Zanele Muholi on images as activism

Zanele Muholi on images as activism

As a new retrospective opens at the MEP in Paris, the photographer and visual activist discusses their life’s work amplifying South Africa’s Black LGBTQIA communities Zanele Muholi has long defined themself as a ‘visual activist’. The South African photographer, who identifies as non-binary and uses they/them pronouns, has spent the last two decades documenting and […]