As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon Purpose is out and fame is in – or so it seems, based on the gradually evolving language of press releases and ad agency ‘about’ pages. After a […]

Lex (short for Lexicon) is the text-centred social app that aims to connect queer lovers and friends. Originally an Instagram account called Personals created by Kell Rakowski in 2017, it mimicked old school newspaper personal ads where people detailed their desires and romantic requirements. Around 10,000 personals later, Rakowski launched Lex in 2019 as a […]

Recall a time you made an effort to get someone to like you. Did you try to get them to relate to you, or want to spend more time with you? It’s kind of the same way with the main character in your book. Readers finish books when they care about what happens to the […]

In recent years the sports brand has used its founding philosophy as the basis of its marketing campaigns, resulting in authentic, thoughtful and impactful work ASICS’ roots date back to 1949 when Kihachiro Onitsuka, a former military officer, established Onitsuka Co in Kobe, Japan. Onitsuka had a passion for health and fitness and he set […]

Alex Prager’s new exhibition, Part Two: Run, is the concluding chapter of her investigation into social upheaval and humans’ response to it, which began with her exhibition Part One: The Mountain that debuted this time last year. The exhibition’s name stems from its central component – a short film called Run, which is in turn […]

The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end […]

How do you tell a story? Not how do you construct a story, or how do you structure and plot a story. How do you actually tell a story? When I think about storytelling at its most basic, I think about our earliest ancestors, sitting around a campfire, sharing stories about their lives, the adventures […]

As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm At one time, the prospect of a four-day work week – followed by three blissful days of freedom – would have felt like a distant dream to […]

Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition”. The new branding will launch in full by the end of 2023, and hopes to put a modern face on the […]

The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability When blockchain technology arrived on everybody’s radar in 2021, it soon attracted criticism from people who flagged the energy-intensive process typically […]