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Neglect the metaverse, the Baoverse is open for enterprise

Neglect the metaverse, the Baoverse is open for enterprise

It’s hard not to be impressed by Bao, which started off as a food stall and has spiralled out to encompass several restaurants across London, a cookbook published by Phaidon, an online convenience store, and now an app. At each of these stages, Bao has shown a genuine commitment to design and creativity, and it’s […]



Calvin Chow captures Cambodia’s Tonlé Sap lake

Calvin Chow captures Cambodia’s Tonlé Sap lake

The photographer documents the communities who live on the lake, which is under threat from climate change, overfishing and hydropower dams Singapore-based photographer Calvin Chow’s project Once Beating Heart focuses on the great Tonlé Sap in Cambodia. As the largest freshwater lake in Southeast Asia, it swells to over five times its usual size during […]



Disrupting the images panorama

Disrupting the images panorama

“We’ve just been through this huge global upheaval – we can’t really expect audiences and people in society to go back to the way it was. So what does that mean for museums and public spaces?” Asking this question is Shoair Mavlian, who is joining the Photographers’ Gallery in London as its new director at […]



Uncover Who Your Character Is With This Quirky Writing Immediate

Uncover Who Your Character Is With This Quirky Writing Immediate

There are several ways to reveal who your character is in a story: through how they dress, their posture, and through what they value. But the best way to determine who your character is is through their actions. And a fun way to observe their actions is through a writing prompt. In a writing workshop […]



Reese’s likes placing peanut butter in stuff

Reese’s likes placing peanut butter in stuff

The US chocolate brand gets to the heart of its offering in this new campaign from Mother London While those familiar with Reese’s will know that it’s all about combining peanut butter with chocolate, the brand is keen to reiterate this point with its new ad campaign, which features a series of content built around […]



Why phrases matter throughout a value of residing disaster

Why phrases matter throughout a value of residing disaster

We speak to Reed Words about the importance brands should be placing on their tone of voice amid the recession – and why platitudes simply won’t cut it for consumers There has been marked shift in how brands are engaging with consumers in the wake of the cost of living crisis. As the UK economy […]



How you can Use Three-Act Construction to Write a Story Readers Can’t Put Down

How you can Use Three-Act Construction to Write a Story Readers Can’t Put Down

If you’re struggling to write stories your readers will love, you’re not alone. We talk a lot about structure here at the Write Practice as a way to help you get your stories told. Today, we’ll look at another model you can use to write stories that actually work: 3-Act Story Structure. Every story begins […]



Thix is a hair loss model rooted in realism

Thix is a hair loss model rooted in realism

Hair loss is big business these days. Given that around 80% of men and 50% of women will experience it in their lives, it’s hardly surprising that the market for products and supplements is booming – to the tune of an estimated $23.6 million globally. Hair loss also remains a taboo subject for many people […]



Rebranding Whitney Houston for a brand new viewers

Rebranding Whitney Houston for a brand new viewers

Legacy artists are big business, and labels are using creativity and design to help bring their music to new audiences. Here, we talk to designer Erik Herrström’s about the branding he’s created for the singer Whitney Houston, ten years after her death One of the hottest tickets in music last year was Abba Voyage in […]



Classic Books celebrates the 1920s in newest sequence

Classic Books celebrates the 1920s in newest sequence

While the 2020s might not be off to a roaring start, perhaps we can take solace in looking back to the 1920s instead, which is exactly what Vintage Books’ latest series does. The Vintage Deco series consists of nine novels that bring to life the 1920s, 100 years on. Picking up on the opulence and […]