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Drive Enterprise Outcomes with Communication Planning

Drive Enterprise Outcomes with Communication Planning

When the pandemic began, organizational leaders were forced to communicate in new ways, focusing on what was essential. Now, as we move to new realities, it continues to be important to stay focused and thoughtfully plan communications. Planning communications is often the key to employees having the information and context they need to help an […]



Kick It Out goes grassroots with its new branding

Kick It Out goes grassroots with its new branding

The charity celebrates its 30th anniversary next year, with the organisation expanding its focus over the last three decades from racism in football through to all forms of discrimination in sport. It’s currently partnering with Sky Sports, and as part of the collaboration has developed new programmes for schools, editorial initiatives and MBA in football […]



Micaela Alcaino on the complexity of e-book cowl design

Micaela Alcaino on the complexity of e-book cowl design

Market researcher, avid reader, trend analyst, social media strategist – the modern book designer wears many hats, says multi-award-winning Micaela Alcaino, who’s capitalising on a renewed interest in beautiful covers. And she always reads the manuscript “You know some people have that weird thing of going into someone’s house and looking inside their fridge, because […]



Use These three Energy Phrases To Increase Conversion Charges

Use These three Energy Phrases To Increase Conversion Charges

Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it?  As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I […]



Stopping Key phrase Cannibalization with Ubersuggest

Stopping Key phrase Cannibalization with Ubersuggest

The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years.  These days, Google processes over 100,000 searches […]



Tips on how to Write Higher By Following This One, Easy Rule

Tips on how to Write Higher By Following This One, Easy Rule

Out of curiosity, I recently Googled “how to write better.” You should try it. I got a list of great resources that would help any writer improve their writing skills.However, as I read each of the articles, something began to gnaw at me. Something was missing in the excellent advice these well-respected writers were giving on […]



Anagram creates a “mild and springy” new model for Aevi

Anagram creates a “mild and springy” new model for Aevi

The shapes of currency symbols informed the payment platform’s new visual identity, which includes a custom typeface with “monetary flourishes” Set up in 2012 as part of financial and retail technology company Diebold Nixdorf, Aevi was spun out as its own business in 2015 and now offers a cloud-based payment platform that works across different […]



Immy Humes’ new e-book examines the importance of lone girls in images

Immy Humes’ new e-book examines the importance of lone girls in images

Shirley Chisholm, Politician, New York, USA, 1972. Picture credit: Getty Images / Bettmann As the name suggests, the book – published by Phaidon and compiled by American documentary filmmaker Immy Humes – explores the phenomenon of the ‘only woman’ in photography. Humes has made a habit of trawling through photography archives around the world, and […]



Tabasco unveils a spicy new visible identification

Tabasco unveils a spicy new visible identification

McIlhenny Company’s Tabasco sauce has an illustrious brand history. Founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana, it was here that he developed the recipe for its original red hot pepper sauce. To this day, the company is still family-owned and operated on Avery Island. But it has also earned a whole host […]



How Prehistoric Planet’s dinos have been designed

How Prehistoric Planet’s dinos have been designed

Jellyfish Pictures spent a year working on concept art for the Apple TV show, designing beasts that go beyond the big, scary lizard stereotype “I’ve worked on a few dinosaur shows over the years,” says Tom Brass, creative director at Jellyfish Pictures – the animation and production studio that led the concept art for Apple […]