Netflix has recently announced that it will offer a lower-priced subscription featuring advertising. Here, Ben Kay explores what opportunities it might offer the ad industry Later this year a new advertising platform will be created. We don’t yet have exact figures, but its global audience could be over 150 million people, each one of which […]

Como se faz um guest posts? Como se escreve um artigo como convidado? Você provavelmente tem muitas perguntas sobre esse assunto. E vou responder a todas elas, e mais. Mas antes de eu te ensinar como fazer guests posts e quais são os benefícios dele, vou explicar os princípios básicos. O que são guest posts? […]

Manchester club the Haçienda is synonymous with a few things: Factory Records, New Order, Peter Saville’s design, acid house, and people generally having it large. And while Manchester itself has a rich and storied LGBTQ+ history, the iconic nightclub’s own associations with that community aren’t discussed perhaps as often as they should be. Now a […]

The profession of writing has been around for thousands of years. You would think we would have figured out how to become one by now, right? However, the more you read, the more you realize no one seems to agree on how to become a writer. Pin Depending on who you listen to, becoming a professional writer […]

Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is? Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. What is Domain Authority? Domain authority (DA) refers to the […]

One of the most exciting aspects of our daily work with clients is the variety of industries and span of projects on which we have the opportunity to partner. Interestingly, those same diverse interactions often offer a lens through which we are able to identify trends revealing themselves across the board in internal communications. 5 […]

With a potential global recession on the horizon, brands are facing complex decisions, which will offer both challenges and opportunities for designers, says Design Bridge’s Tom Gilbert A combination of a lack of sustainable solutions, supply chain disruption, an increased cost of goods, inflation, and subsequent consumer price sensitivity are some of the issues facing […]

Launched last year, Gucci’s online platform Vault looks back across the fashion house’s 100 years of design history with a series of rotating ‘editions’, inspired by the layout of magazines. Now the brand is taking its visual experiment one step further with the platform’s first online exhibition and auction of NFT artworks, which has been […]

Neve Campbell – who was in the original 1996 horror hit Scream, as well as several sequels – stars in the spot, which both celebrates and sends up the conventions of the scary movie genre. The film’s atmospheric ambiance is courtesy of cinematographer Caleb Heymann, who was also DOP on Netflix series Stranger Things. It […]

As a writer, you’ve probably learned that story is not about what happens. Rather, it’s about how the events affect the protagonist. The plot points may appeal to the reader’s intellect, but you want to go deeper than that, reaching and stirring the coals of a reader’s emotions. That kind of emotional writing is when […]