Since its original launch in 2019, ITV’s Britain Get Talking campaign has taken various forms. It launched as a pause in the live broadcast of Britain’s Got Talent, when presenters Ant and Dec asked viewers to take a moment to talk to their loved ones, and later continued with messages of support and encouragement during […]

Most of the fun of writing is using your words to tell a story. The words skip across the page, delighting in the joys of Maureen finally finding her Henry, shuddering as Ingrid uncovers her third dead body of the day, or mourning with Carlos for his lost mother. But I’m not here to talk […]

From bed-in-a-box businesses to CBD supplements, the sleep wellness market has exploded in recent years. We explore how creativity is setting brands apart The eternal quest for a good night’s kip has seen the sleep economy boom over the last decade. In 2020 alone, the global sleep aids market generated $59.8 billion, and is projected […]

Set up in 2020 by Alexander Fitzgerald, Tommy Toner and Daniel McClure, broadband company Cuckoo offers rolling contracts as well as 12-month plans, promises to get customers online within 24 hours, and invests a percentage of each bill in improving internet access around the world. The provider has just unveiled a new identity, designed by […]

Creative agency Droga5 London has worked with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place of books at the foundation of culture”. The campaign includes six different videos which combine animation with footage of different readers to denote different book genres, which come together to […]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors. And to make matter worse, you have to […]

Last time we talked about whether or not your picture book needed to rhyme. Today, I thought I’d share some of my favorite books that rhyme to study as models. Check out the best rhyming books for children. Pin Why Rhyming Children’s Books Matter In the article Should My Children’s Book Rhyme? we discussed that […]

The market for health and wellness supplements has exploded in recent years. Despite this, one of the oldest forms of alternative medicine, Traditional Chinese Medicine, remains little known about in the US in particular. Founded by Stephanie Tan, new supplement brand Nooci is hoping to bridge this gap for western audiences. The Hong Kong-born, US-educated […]

In today’s connected world, there are more than enough ways to communicate, and often the sheer number of available channels leads to message overload or disconnect for employees. When a leader needs to inspire people – or move them to action – nothing compares to face-to-face communication. This more personal method of communication sends a message […]

“At some point, I started to feel that words failed me in expressing feelings,” explains London-based illustrator and animator Pei-Hsin Cho. Visuals opened up another channel, creating drawings “to fill the hole in the language of emotions”. She uses typically muted, dimmed palettes and there are at times mournful or weary expressions on her characters’ […]