Canesten’s original Vagina Academy campaign launched in Brazil, where it was called Intensivão da PPK, with PPK referring to ‘pepeca’ – a Brazilian slang word for women’s genitals. This first iteration used social media, in particular TikTok, to educate viewers about the vagina – covering everything from pH balance and discussions of what’s ‘normal’, to […]

“For a long time, if you went to Middle America, the only people you’d see wearing New Balance were middle-aged dads,” says Tom Henshaw. The lifestyle marketing director’s frank admission is even more potent when you consider that most of New Balance’s sportswear brand rivals – including the big two, Nike and adidas – have […]

The online solo exhibition features unseen images by the Los Angeles-based fine art photographer, focusing specifically on the Bushwick area of Brooklyn and the annual Bushwig drag festival, which will be celebrating its 11th iteration later this year. Following a period spent working in portrait photography, documenting New York’s “millennial art community”, Waterman found her way […]

A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits When McKinsey published its Business Value of Design report in 2018, it caused ripples of excitement and expectation. By establishing a link between design best practice […]

You might think that after launching your first book, any subsequent books would be easier. You know the process to write, edit, and publish now, so it should be simple, right? But from writing to launch, each book presents new challenges. Read on to discover three new problems you’ll face as you publish your second […]

Communication is more than a “feel good” part of any organization. The business world, the real world, employees’ worlds—all are continuing to change at an accelerated pace, leaving communicators and leaders with the daunting challenge of keeping employees focused, committed and engaged. Knowing When to Communicate Establishing a strong system of communication with employees is […]

In his debut photo book, Daniel Jack Lyons looks to a remote region in the Amazon, and in the thick of the rainforest, finds communities of young people who embody resilience and care in the face of uncertainty and discrimination. The US-based photographer’s links to the Brazilian Amazon were first established in 2018. By the […]

Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance. To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain. When you understand your domain authority, you […]

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of […]

We all know the famous brands that have always had creative thinking at their core. But the aim of this issue of Creative Review is to look at the brands we feel have been innovating and are having a particular impact this year – a theme we are planning to repeat annually in our print […]