Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […]

BBH has launched a set of stripy new press and outdoor ads, which take aim at Burger King’s biggest competitors The creative centres on the fast food brand’s trademark flame grill lines, which are emphasised in a series of minimal graphic images that continue the vintage flavour of Burger King’s 2021 rebrand. A series of […]

You want to write a children’s book and you’re ready to put words to paper. Do your words need to rhyme in children’s books? Not necessarily, but perhaps. How’s that for an elusive answer? In this article about rhyme in children’s books, let’s take a look at when and why children’s books rhyme to see […]

As M&S’ famous character turns 30, we speak to his original creators and the brand team about how he went from a humble sweet to a cultural institution Percy Pig™ began life back in 1992 as a humble but delicious piggy-shaped sweet. Today, this is one of M&S Food’s most valuable assets, with 20 million […]

Are teenage dreams so hard to beat? While we might each have our own answer to the Undertones’ perennial pop-punk question, a new exhibition devoted to British youth culture certainly shows that those tricky, hormone-packed years are something to celebrate – and hold up a mirror to social history more widely. Grown Up In Britain: […]

Created by Uncommon, the campaign uses strong photography and simple copy to highlight how pets help us both physically and mentally As the cliché goes, Britain is a nation of dog lovers. And we’re not shy of cats either – in fact, pet ownership grew dramatically during the pandemic with 27% of UK adults now […]

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […]

In April 2019, a fire broke out inside the iconic Notre-Dame cathedral in Paris, ravaging the historic building and severely damaging its structure. Fifteen hours later, the blaze was quelled, and before long donations began pouring in from around the world to help rebuild what was left of the cathedral. An extensive project, which looked […]

Characterization is a huge part of writing, no matter how long the story. You need to know the ins and outs of your character’s personality. What makes them tick? What do they want? Where to do they come from? Pin Sometimes it’s a little difficult to come up with new character traits and idiosyncrasies that […]

It is clear now that women’s football has exploded. Every time a new tournament arrives, with it comes a fresh wave of momentum and interest from fans, brands, and everyone in between. The speed with which the field is changing has had a knock-on effect on communications, and what might have been a dominant storytelling […]