Shot by Kim Gehrig, AMV BBDO’s new ad features thermal imaging to show how periods can disrupt sleep AMV BBDO has gained wide acclaim for its work for Libresse/Bodyform by tackling taboos around periods, from showing red blood in ads, to addressing the challenges of endometriosis. This latest spot addresses a more subtle challenge presented […]

Images of people facing suffering and financial hardship have often stumbled into ‘poverty porn’ and objectification. Is there a right way for an imagemaker to navigate this kind of work? “Photographing poverty – I mean, I don’t know who’s done that successfully. Do you know?” asks Siân Davey, a former psychotherapist turned photographer, whose practice […]

As writers, we are especially aware of the five senses, especially when we focus on setting or descriptive writing. The five senses should work together to transport our readers into our character’s world and to bring the story to life. However, if you’re like me, you might need to brush up on how to use […]

According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […]

Sri Lanka is one of the most beautiful places you will ever visit. Balmy coconut groves, eye-wateringly stunning beaches and breath-taking mountainous landscapes. It is blessed with a stunning topography, an incredible cuisine, and a wonderfully generous set of customs and values. But the story of this jewel in the Indian Ocean is one beset […]

The complex is located at the Coast Mountain College campus in Terrace, which is situated on the traditional territory of the Tsimshian Kitsumkalum people. The college itself serves 21 First Nation communities, with Indigenous people making up 48% of its student population. Wii Gyemsiga Siwilaawksat – which translates into ‘where learners are content and comfortable’ […]

Many famous brands won Lions at Cannes last week with ‘purposeful’ campaigns. The winning work reveals that many are still seeing purpose as delivering great creative campaigns rather than essential business transformation, says Becky Willan at Given Celebrating and encouraging purpose was certainly the intention of the Cannes Lions board when it devised this year’s […]

When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in […]

Online payments platform PayPal has unveiled a new brand strategy and visual identity, developed by it’s in-house brand team in collaboration with New York-based design studio Gretel. Writing about the rebrand on Medium, Emanuele Madeddu, senior director for brand marketing strategy and branding, discussed the various motivations behind it – from building a stronger connection […]

The grammar topic we’ll review today is a pair of words that trip up many a writer. Maybe you’ve been affected by using the word effect incorrectly before too? What’s the difference between affect vs. effect? Pin Let’s see if we can clear up these often mixed-up words. Definitions of affect vs. effect Let’s begin […]