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JeeYoung Lee on constructing fantasy origami worlds

JeeYoung Lee on constructing fantasy origami worlds

One of South Korea’s most promising creatives talents, JeeYoung Lee’s unique approach to world-building has been featured by the likes of the New York Times and earned her commissions from brands including Hermès, Samsung and Tiger Beer. Inspired by her mother’s own oil paintings, Lee dreamed of becoming an artist when she was growing up. […]



Character Growth: Create Characters That Readers Love

Character Growth: Create Characters That Readers Love

Readers love great characters. Think back to your favorite stories of all time. You might remember the story arc or not. You might remember the best bits of dialogue, or you might not. You might remember the setting descriptions, but let’s be honest, you probably don’t. But the characters? Original characters? Your favorite characters? You’ll […]



What’s a Subdomain and How Does it Have an effect on Your Web site’s web optimization?

What’s a Subdomain and How Does it Have an effect on Your Web site’s web optimization?

When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from […]



The altering face of crypto

The altering face of crypto

A more sophisticated approach to branding and marketing is bringing crypto to new audiences. But with a ‘crypto winter’ looming, should creatives be helping to legitimise what is still a highly volatile market? It’s been almost 15 years since a mysterious figure called Satoshi Nakamoto published a paper titled Bitcoin: A Peer-to-Peer Electronic Cash System, […]



Émile-Samory Fofana’s tribute to West African soccer followers

Émile-Samory Fofana’s tribute to West African soccer followers

Mogo té sé, Allah dé bé sé 001. All images © Émile-Samory Fofana, courtesy Oof Gallery When Émile-Samory Fofana began his series Champions League Koulikoro four years ago, it became the turning point in his creative trajectory. “It’s the project that first drew me towards photography,” he tells CR. “Before that, I was working mainly in […]



A century after his start, a brand new guide examines Otl Aicher’s design legacy

A century after his start, a brand new guide examines Otl Aicher’s design legacy

Otl Aicher in his Ulm studio, 1953, HfG-Archiv/Museum Ulm Prestel has released a new book on the seminal work of German graphic designer and typographer Otl Aicher (1922-1991) to mark the centenary of his birth. Most known for founding the influential Ulm School of Design, and for the pictographs he designed for the 1972 Olympic […]



Penguin publicizes the winners of its 2022 Cowl Design Awards

Penguin publicizes the winners of its 2022 Cowl Design Awards

By Lilja Cardew Penguin is of course renowned for its cover designs, meaning that competition for its awards is fierce. This year there are three categories: Adult Fiction, Adult Non-Fiction and Children’s, with participants invited to reimagine the covers for titles by Bernardine Evaristo, Dara McAnulty, and Robin Stevens. Over 1,500 entries were received this […]



How one can Generate Extra Leads By Your On-line Advertising Campaigns

How one can Generate Extra Leads By Your On-line Advertising Campaigns

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a […]



Felix Richter on his journey via adland

Felix Richter on his journey via adland

Droga5 New York’s former CCO discusses moving both agencies and countries for his new role at Mother London, and the lessons he’s learned along the way “I’m originally from the north of Germany, from a little town that translates as ‘Sadfield’. It’s not actually that sad, but it’s a place that feels like the real […]



Writing Immediate: Take Your Characters on Trip

Writing Immediate: Take Your Characters on Trip

While many novels and stories are set in a vacation location, you can take your character on vacation just to see what they are made of. Vacation can be frightfully stressful and reveals much about us as people. It can do the same for your character. Try it out with this writing prompt. Pin Vacation. […]