“There’s less than 700 working days before scientists say carbon emissions need to start going down fast to avoid the worst,” says Karen Land Short, formerly ECD at Droga5 New York and now the first global ECD of Accenture Song’s Sustainability Studio – a global taskforce pursuing sustainable goals across Accenture Song (recently rebranded from […]

The hilarious campaign for the network’s newly created streaming brand TVNZ+ sees viewers end up in a fix after getting absorbed in shows Created by Dentsu Creative, and directed by Sweetshop’s Damien Shatford, the enjoyably silly campaign shows just what it can ‘cost you’ if you get too hooked on streaming TV. Each spot features […]

Ever heard of Patagonian toothfish? Slimehead? Peekytoe crab? All of these none-too-delicious-sounding fish have been the subjects of successful rebranding campaigns, becoming Chilean sea bass, Orange roughy, and mud crab, in a bid to get people eating them. Chicago-based practice Span Studio is hoping it can work some similar magic on Asian Carp – an […]

I am incredibly honored that my latest book, Heart First: Lasting Leader Lessons from a Year that Changed Everything, has been recognized by the International Association of Business Communicators (IABC) for worldwide Excellence in Communications in the publications category. This prestigious award is the fifth honor the book has received since its publication in August […]

From upfront costs to whether it’s worth shelling out for a studio space, we chat to creative studios about the financial side of setting up shop While starting up an agency might seem like a dream from a creative perspective — offering the chance to only work on the projects you choose, for clients you […]

Do you ever want to give up on writing? Read on to overcome doubt and find your calling as a writer. Pin The impulse to quit can strike at any moment. In the beginning, when you can’t get started. Or maybe it strikes in the middle, when a story just won’t work. Or even at […]

“Complete disorder and confusion” is how chaos is defined in the dictionary. It’s a pretty apt description of what occurred in the Louvre in Paris on May 29, when a 30-something ‘climate activist’ touting a wig and some potentially misguided ideas disguised himself as an old woman in a wheelchair, and attempted to vandalise the […]

As food, petrol and energy prices spiral, and inflation in the UK hits its highest rate since the 1980s, consumers and brands are facing tough times. People are tightening their purse strings, and businesses are wondering if now’s the time to drop their prices, and maybe cut back on marketing spend. But according to Patrick […]

Recently, my mother emailed to ask if she was using the word “nor” correctly. (She seems to appreciate having a grammar lover in the family.) Which brings me to today’s article: the use of either, neither, and the connecting words that go with them. Pin What is the correct usage of either and neither and […]

The ad campaign marks the revamp of Sony’s PlayStation Plus subscription service, which gives members access to a catalogue of games. Launched 12 years ago, the service has been expanded to include three different membership options, with the higher levels including game trials and cloud streaming. Instead of going into the benefits of PlayStation Plus, […]