Recently, it’s felt that a chat about the creative industries isn’t complete without at least a passing gripe about shorter timelines, shrinking budgets, or both. But like the familiar refrain of ads just not being as good as they were ‘back in the day,’ it’s largely murky territory as to whether clients’ purse strings really […]

Perceptions of women’s football in the UK have been transformed in recent years. This is partly thanks to the success of England’s Lionesses, but much of the legwork is also being done at grassroots level by fan-led platforms such as ThisFanGirl and football and fashion zine Season. The sport is set to gain even more […]

You’ve fought through the first draft. You’ve worked with your editor to complete all the passes needed to make your book the best it can be. It’s ready to become a book. Now what? Read on to see if you could benefit from Atticus, a new book writing software.  Pin I had an acquaintance who […]

Whether you’re landing your first job, branching out as a freelancer, or getting ready to negotiate your first pay rise, the topic of money can be intimidating. Many new creatives have never been taught how to have these conversations, and rates, salaries and budgets have traditionally been cloak and dagger affairs. The good news is […]

Until 2018, the NYPD had never in its history granted a photographer access to its homicide division — which isn’t wholly unsurprising, when you consider both the grizzly nature of the profession, and the innumerable misconduct scandals that have plagued the NYPD over the years. However, for two years (2018-2020) New York-born photographer Theo Wenner […]

Is it a creative industries myth that bigger budget client work can’t be creatively fulfilling? Design studio DR.ME, photographer Emily Stein and branding studio NB weigh in Many fresh-faced creatives enter the industry armed with lofty ambitions that every project they work on will be pushing the boundaries of commercial creativity in one way or […]

Gradwatch, our annual showcase of the best graduate talent, is back for 2022, and we’re on the lookout for creatives. As usual, we’ll be scouring degree shows in person and online for graduates, and you can also send us your work directly. We’re inviting anyone who is completing an undergraduate degree programme in summer 2022 […]

The Last Photo is a new UK-wide campaign from suicide prevention charity Campaign Against Living Miserably (CALM), created with adam&eveDDB in London, which aims to offer practical advice on what suicidal behaviour might look like and how to help loved ones you might be worried about. The campaign also aims to redress the ‘image’ of […]

The Lawn Tennis Association (LTA), the governing body of British tennis, enlisted The&Partnership to work on its new summer campaign #YourCourtYourRules, which is the third instalment in its ongoing Play Your Way brand platform. The campaign seeks to put a more welcoming spin on a sport that’s famously traditional in Britain, thanks in particular to […]

Since launching in 2018, TikTok has been attracting everyone from Gen-Zers to boomers in their droves, thanks to its winning combination of snappy videos, catchy soundtracks and viral trends. As the most downloaded app globally in 2021, it’s little wonder that we’ve seen brands turning their focus to the platform too. For brands, the appeal […]