While everyone may have their own writing process or planning ritual for a piece of fiction, sometimes you just need a quick way to get to the heart of the story you want to tell. Whether you are hoping to tackle a novel or a short story, use these three questions to clarify your direction. […]

McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today When it comes to the most memorable, powerful and effective sonic branding — or jingles, in old parlance — it’s often the most divisive ones that come out on top. It’s those earworms that […]

Ikea has long been known for the quirky naming of its products, which from the get go have been named after Scandinavian towns, lakes, and other geographical features, but also traditional boys and girls names. For the brand’s new ad campaign for Norway, created by Try ad agency, it is leaning into its skill for […]

Emily López has had quite the journey over the last ten years, living in Atlanta, Bogotá and now New York, and trading an impressive advertising CV for life as a freelance artist. After a lengthy stint working as a graphic designer at Ogilvy & Mather, DDB and Vice – all in Colombia where her family […]

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective?  If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a […]

Jeremy Jeffs has spent years capturing a huge variety of protests, and he believes photographers are critical to documenting the changing state of democracy and holding power to account Pro-Brexit, anti-Brexit, Black Lives Matter (BLM), climate change, anti-vax – you name the movement, and photographer Jeremy Jeffs has probably photographed one of its protests. “I’d […]

After Emma Raducanu came from pretty much nowhere to win the US Open last year, many speculated at the brands that would be clamouring to sign her up to sponsorship deals. And thus it’s come to pass, with Raducanu making appearances in ads for Porsche, Evian, and Vodafone, to name but a few. Her appearance […]

We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z The beauty industry has been prone to outdated and harmful clichés over the years: think slim white models, Hollywood smiles and unrealistically flawless skin. Thankfully, there […]

Speaking at magCulture Live in New York, Interview’s editor-in-chief Mel Ottenberg and editorial & design director Richard Turley discussed how they are injecting a bit of fun back into the cult magazine Founded in 1969 by artist Andy Warhol and journalist John Wilcock, Interview boasts an illustrious history in the world of magazines. Often nicknamed […]

We recently asked authors who struggle starting a children’s book, “What’s holding you back?” The number one answer wasn’t developing a book idea, finding book illustrators, or figuring out book format. It was about finding the confidence to start and finish well for the intended audience. So how do you start writing a children’s book? […]