To be original, or perhaps just to be perceived as such, is often considered the holy grail of creativity. Whether dealing with visual art or advertising, music or literature, originality is the benchmark many people use to respond to a piece of work and tends to be the measure of an artist’s calibre or value. […]

Pret has come a long way since opening its first shop in London in 1986. By the 2010s, the café chain had become the to go-to source of expenditure for harried and hungry office workers, spawning what seemed to be a Pret on every corner of central London. Despite a challenging time during the pandemic […]

Wolff Olins has created the new brand identity for global healthcare company GSK (formerly GlaxoSmithKline), aiming to better express its focus on innovation. The agency was brought on board around 18 months ago having won a competitive global pitch to help GSK develop its new purpose, voice and identity. According to David Stevens, executive strategy […]

MC1R magazine inhabits a very specific niche: it’s a publication for, and largely about, redheads — its name refers to the melanocortin 1 hormone receptor, otherwise known as the ‘ginger gene’ mutation which causes red hair. Since it launched its first English language issue in 2015 (the magazine was created by editor Tristan Rodgers from […]

After getting his first commission for the New York Times in lockdown, photographer Justin J Wee has created a mix of editorial and commercial projects, including powerful documentary work addressing the impact of anti-Asian hate crimes in the US “We’re doing this virtually. We have no idea what this is going to look like. No […]

How do you sell more books? This is a question I hear frequently from authors in our community. When you’ve done the hard work of writing a book, when you’ve even managed to get your book published, it would be nice to be able to get your book into the hands of readers. But anyone […]

A slow drumbeat of enthusiasm for the four-day working week has been growing for some time now, and this week the UK sees one of its largest trials yet as over 3,000 workers at 70 companies begin a six-month pilot where they work less days for the same pay. The premise is that we can […]

Ever wondered what life is like from the perspective of a piece of hair? This beautiful stop-motion video for indie band Century Egg offers some insights In general, stray hairs on the floor are pretty icky. But not in this video for Halifax, Nova Scotia-based band Century Egg, which tells the story of a little […]

The hair removal brand gets to the crux of the matter in a new spot that celebrates the sensation of freedom that its product can provide It’s hard to think of an elegant way to encourage men to remove the hair from their balls, but ad agency BETC appears to have found it, via its […]

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t […]