NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition […]

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling […]

Ninety-nine percent of email users check their inbox every single day.  That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want […]

We chat to CEOs Chris Kay at Saatchi & Saatchi and Ajaz Ahmed at AKQA about what it means to drive forward creativity at top agencies — and how they balance that with the ‘business’ side   There’s a familiar cliché that the higher someone progresses up the ranks in a creative business, the less ‘creative’ […]

With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.  The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […]

Electronic music producer and DJ HAAi has released a new music video for Baby, We’re Ascending, a euphoric track created with Jon Hopkins taken from her introspective debut album of the same name. The dancing figures at the centre of the music video have a mythological feel to them, owing to their part-bird, part-human appearance, […]

School may be out for summer, but it’s also a great time to work on your creative writing. What does true mastery of the short story look like? Literary legend Joyce Carol Oates has a MasterClass in short fiction, and as you might imagine, there’s no better person to teach you to write short stories. […]

This year, the UK’s monarch, Queen Elizabeth II, celebrates her Platinum Jubilee – marking seven decades of her rule. It’s the third Jubilee enjoyed by the Queen, with other milestones including the Silver Jubilee in 1977 marking 25 years on the throne, Gold in 2002 for 50 years, and Diamond in 2012 for 60 years. […]

For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend […]

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO […]