Even in uncertain times, brands and creatives need to take risks to reap rewards: just look to history if you need proof Fear is a powerful emotion. Given free rein, it can overwhelm us – holding us back, even if by taking a punt and trying something different we might end up better-positioned, not less. […]

How do you write a best-selling novel or an award-winning screenplay? You might say, great writing or unique characters or thrilling conflict. But so much of writing a great story is knowing and mastering the type of story you’re trying to tell. What are the types of stories? And how do you use them to tell […]

Featuring footage shot across six cities by a team of photographers, the website sheds light on the damage that’s taken place following Russia’s invasion in 2022 Created by a group of Ukrainian organisations – including United24, Voices of Children, Nova Ukraine and Vostok-SOS – The Undeniable Street View offers viewers an unprecedented insight into the […]

Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. If you’ve ever called a friend or partner “cheap” instead of “frugal” and found yourself paying the bill, you may have made a critical error noting the difference between connotation […]

Mark Bown, executive creative director at AB InBev’s internal creative agency, draftLine Europe, is the first to admit he ended up working in-house by accident. When a friend who already worked there asked him to come in and help out for a few weeks, he thought ABI was just another ad agency acronym. Four years […]

Many writers dread the marketing part of being an author, believing they have to be omnipresent on social media, or pay for fancy blog posts or advertising. The truth is that if you learn a few basics about how to write SEO copy, you’ll draw readers and show them who you are as a real […]

Japanese-American photographer Tess Ayano aims to make images to record what she feels rather than what she sees. We talk to her about her work, which crosses fashion, editorial and documentary Rather than project an idea onto her sitter, Ayano meets them where they are; savouring the delight of the present, acutely aware that if […]

Today we continue our series on how to write each of the ten types of stories with how to write a mystery novel. Mysteries appeal to our need to survive by figuring out the puzzles, problems, and sometimes crimes that affect our lives (or those of a character we care about). Let’s dive into how to […]

The 2023 Edelman Trust Barometer is hot off the presses and chock-full of valuable information. This tried-and-true resource for more than two decades provides data-based insights on trust and credibility by helping readers to understand those institutions that people turn to most when they need information, guidance, or a general pulse on decision-making influencers. This […]

In 1984, Nike signed a deal with a young basketball player who had just started playing with the Chicago Bulls. His name was Michael Jordan, and he would go on to become one of the biggest sports stars of all time. While the move marked the first time Nike had created a shoe specifically with […]