The making of Younger Fathers’ visceral album artwork

The making of Younger Fathers’ visceral album artwork

The Scottish band’s new album, Heavy Heavy, comes with supercharged imagery that’s all about letting go. We speak to the band members and collaborator Tom Hingston about how they created the visuals for the record Young Fathers have always skirted around genre boundaries. Often pitched somewhere between rock and hip-hop but proudly conforming to the […]



Subplot: Literary Definition, Examples, and Writing Suggestions

Subplot: Literary Definition, Examples, and Writing Suggestions

Stories are complicated, twisty, multi-faceted things. At some point, in many of the best stories, it feels like everything is in complete chaos, and then, seemingly all at once, it’s as if the chaos has come to a head in a way that makes everything line up perfectly–the plot, the subplot, the character arcs and […]



WhatsApp’s new look leans into the inexperienced

WhatsApp’s new look leans into the inexperienced

It’s been a rocky few months in the world of tech. Post-pandemic boom, share prices dropped sharply for Amazon, Alphabet and Apple this week, after they posted disappointing financial results. Last month also saw Google’s parent company cut 12,000 jobs and Amazon make 18,000 redundancies. Despite delivering better than expected results, Meta hasn’t been immune […]



Levi’s marketing campaign toasts 150 years of 501s

Levi’s marketing campaign toasts 150 years of 501s

There are few brands that have reached icon status, but Levi’s has to be one of them. To mark 150 years since introducing its most beloved cut of jeans, the 501s, the brand has launched a campaign orchestrated by Droga5 that emphasises its cultural legacy – not just in its US birthplace, but around the […]



Loewe launches Studio Ghibli collab with playful digital expertise

Loewe launches Studio Ghibli collab with playful digital expertise

Luxury fashion house Loewe is launching the final chapter of its Studio Ghibli collaboration with a spotlight on Howl’s Moving Castle. The classic anime directed by Hayao Miyazaki follows the story of Sophie, a teenager who’s transformed into an elderly woman by the Witch of Waste, and her quest to break the spell. The Spanish […]



How Characters Change in Tales (And How you can Write Plausible Change)

How Characters Change in Tales (And How you can Write Plausible Change)

You’ve probably heard this piece of writing advice before: Your character must change throughout the course of your story. Characters need to transform. But how do we do it in a way that stays true to the story and reader? I see a lot of confusion over this concept of transformation. Writers can normally nail […]



Color Conflict rips up the color idea rule guide

Color Conflict rips up the color idea rule guide

The book, published by Counter-Print, boldly explores the ‘no-go’ colour combinations in graphic design and the designers choosing to break with convention Colour Clash is a new book compiled and published by Counter-Print which aims to explore the colour palettes in graphic design that surprise and challenge us. “We’d been thinking about approaching a book […]



Is branded content material nonetheless the way forward for promoting?

Is branded content material nonetheless the way forward for promoting?

Observatory CCO Linda Knight discusses why people won’t tolerate annoying ads anymore, and how a content-led approach can help brands of all shapes and sizes resonate in popular culture “People hate ads,” says Linda Knight. They’re the words that everyone who works in advertising dreads hearing, but Observatory’s chief creative officer is a firm believer […]



Matt Williams on making a profession change

Matt Williams on making a profession change

Previously a footwear designer, Williams made the shift into illustration four years ago and is now working for clients including Nike and Vogue. He talks about the challenges he’s faced and the changes he’d like to see in the industry For Matt Williams being a footwear designer in the fashion industry was a creative yet […]



Writing Self-discipline: Why Expertise Isn’t Sufficient (And What You Want As a substitute)

Writing Self-discipline: Why Expertise Isn’t Sufficient (And What You Want As a substitute)

Do you sometimes feel like you’ll never succeed as a writer? Do you read other books and worry you’re not talented enough? Or question if talent is enough? Comparison is almost never an effective strategy for finding writing success, and who gets to decide what defines talent? The truth is talent alone won’t make you […]