As HBO’s TV adaptation of the hugely successful game sweeps across the world, hear how California-based studio Elastic designed the oddly beautiful opening credits Unless you’ve been living under a rock, you’ll have likely noticed the fanfare around HBO’s new series the Last of Us, which barely two weeks into January was already dubbed the […]

In life, it can feel like things happen randomly, without causation, and with little or no meaning. The human brain, though, needs meaning. We need to understand why things are going badly for us so we can avoid it or why things are going well, so we can do more of whatever’s working. This is […]

The new branding, from Edit Brand Studio and brand strategists Boardroom Consulting, aims to celebrate the National Portrait Gallery’s vast collection, and nod to its heritage, as well as motifs found within its refurbished building. It has launched across the gallery’s digital channels and website, where its exhibition programmes for 2023-4 have been announced. The […]

A new major exhibition at Fotografiska New York charts the genre’s rise over the last 50 years with portraits of its biggest stars Hip-hop heads rejoice: a new show in New York is bringing together a vast selection of photographs dating from 1972 through to 2022. It’s packed to the rafters with portraits of the […]

As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon Purpose is out and fame is in – or so it seems, based on the gradually evolving language of press releases and ad agency ‘about’ pages. After a […]

Lex (short for Lexicon) is the text-centred social app that aims to connect queer lovers and friends. Originally an Instagram account called Personals created by Kell Rakowski in 2017, it mimicked old school newspaper personal ads where people detailed their desires and romantic requirements. Around 10,000 personals later, Rakowski launched Lex in 2019 as a […]

Recall a time you made an effort to get someone to like you. Did you try to get them to relate to you, or want to spend more time with you? It’s kind of the same way with the main character in your book. Readers finish books when they care about what happens to the […]

In recent years the sports brand has used its founding philosophy as the basis of its marketing campaigns, resulting in authentic, thoughtful and impactful work ASICS’ roots date back to 1949 when Kihachiro Onitsuka, a former military officer, established Onitsuka Co in Kobe, Japan. Onitsuka had a passion for health and fitness and he set […]

Alex Prager’s new exhibition, Part Two: Run, is the concluding chapter of her investigation into social upheaval and humans’ response to it, which began with her exhibition Part One: The Mountain that debuted this time last year. The exhibition’s name stems from its central component – a short film called Run, which is in turn […]

The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end […]