How do you tell a story? Not how do you construct a story, or how do you structure and plot a story. How do you actually tell a story? When I think about storytelling at its most basic, I think about our earliest ancestors, sitting around a campfire, sharing stories about their lives, the adventures […]

As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm At one time, the prospect of a four-day work week – followed by three blissful days of freedom – would have felt like a distant dream to […]

Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition”. The new branding will launch in full by the end of 2023, and hopes to put a modern face on the […]

The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability When blockchain technology arrived on everybody’s radar in 2021, it soon attracted criticism from people who flagged the energy-intensive process typically […]

One thing I love about writing as a craft is that you’re never “done.” No matter how good you get, there’s always something to learn. I’ve been writing for a while now, but I’m always on the lookout for another way to improve my craft. One such tool out there is Masterclass. You may have […]

Founded in 2014, checkout platform Bolt offers one-click payments for over 300 retailers. Perhaps unsurprisingly, in a time of ever-increasing convenience, the company has raised millions of dollars in investment, taking it to the level of a ‘decacorn’ – that’s a startup with a value of $10b+, for readers outside the world of venture capital. […]

As the actor admires the bevy of A-list names on the streaming platform’s roster, he becomes increasingly neurotic about why he isn’t one of them As the battle for new subscribers ramps up, streaming platforms are increasingly having to bring out the big guns to stand a chance of competing. This is the premise of […]

Conversion therapy has come under fierce scrutiny in recent years. The practice, which tries to suppress someone’s sexual orientation or stop them identifying as a different gender, can include talking therapies and prayer along with more extreme methods such as exorcism, physical violence and food deprivation. It has been condemned by global medical and human […]

A new year brings new challenges and new opportunities for businesses of all types, and effective, clear internal communication is critical to meeting both with success. Here are my top three tips for ensuring crystal clear internal communications: Keep it simple and direct.Use bite-sized messages and plain, approachable language. Prioritize timely, relevant information over messages […]

Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann “It’s a bit of a weird grey area,” says Nicki Field, in what feels like […]