Cadbury’s refined new spot focuses on generosity

Cadbury’s refined new spot focuses on generosity

The low-key ad is the latest from the brand to use gentle storytelling to continue its message of how its Dairy Milk bars spread joy Created by VCCP London, the new film for Dairy Milk focuses on an exchange between a father and daughter. Set in a garage where the daughter is doing the nightshift […]



The right way to construct higher work environments for brand spanking new creatives

The right way to construct higher work environments for brand spanking new creatives

Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers Last year, London’s School of Communication Arts 2.0 published the results of a survey which asked alumni to report on their experience in the […]



An eye catching new search for Hong Kong meals vacation spot Basehall

An eye catching new search for Hong Kong meals vacation spot Basehall

Since opening in 2020, Basehall has become a hotspot for hungry Hong Kong residents and visitors. So much so that parent company, HongKongLand Properties, recently unveiled a second, larger site in the same building which brings together 13 independent food and drink concepts. To coincide with its opening, London-based studio Otherway was tasked with rethinking […]



Cooking steals the present in Gousto’s new marketing campaign

Cooking steals the present in Gousto’s new marketing campaign

Created by Mother London, the recipe box brand’s campaign aims to highlight how cooking can beat TV when it comes to an evening’s entertainment The witty new campaign is centred around a TV spot which aired in the UK over the Christmas break, and sees characters in a period drama distracted by scenes in a […]



Literary Disaster: Why a Dilemma Will Make Your GOOD Story GREAT

Literary Disaster: Why a Dilemma Will Make Your GOOD Story GREAT

You’ve turned to literature in times of crisis and dilemma, but have you considered how important a crisis or dilemma is in literature? After you finish writing a book, you should be proud. You’re probably excited. Visions of publishing dance in your head. But then you go back and read your story or novel or […]



We’ve prolonged the deadline for our Annual Awards

We’ve prolonged the deadline for our Annual Awards

Creative Review’s Annual Awards are back for 2023 and, like every year, are celebrating some of the best examples of commercial creativity. Our awards cover a range of disciplines, spanning everything from big rebrands and ad campaigns through to music videos, websites, apps, title design, PR, and the list goes on. Our judges assess entries […]



What would David Abbott do?

What would David Abbott do?

David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was I wonder how many of you know who David Abbott is. He passed away nine years ago, he retired from […]



Step contained in the fantasy world of Frank Frazetta

Step contained in the fantasy world of Frank Frazetta

The Fantastic Worlds of Frank Frazetta re-assesses the artist’s influence on visual culture in the wake of his ever-increasing popularity (the publisher’s press release points out that his Egyptian Queen painting broke records in 2019, when it sold for $5.4m). Known for his contributions to fantasy and science fiction magazines of the 50s and 60s, […]



Why the company mannequin must adapt for difficult instances

Why the company mannequin must adapt for difficult instances

As BBC Creative’s Tim Jones and James Cross join forces with Chapter MD Alastair Marchant on new agency Meanwhile, they discuss how in-house life prepared them for launching a business during a recession For many creatives, landing the top job at BBC Creative would be a dream career move. For Tim Jones and James Cross, […]



Character Names: 5 Suggestions That Assist Writers Choose Nice Character Names

Character Names: 5 Suggestions That Assist Writers Choose Nice Character Names

Do you spend hours searching for the perfect name for your main character? Do you prefer more common names for you entire cast, but also don’t want a name to be boring? Perhaps you lean on inspiration when naming your story’s characters. You opt for a family name. Maybe you pull a random name out […]