For Publicis Groupe’s Natalie Lam, there’s a saviour narrative that’s hard to shake off in the Western ad industry – and she suggests looking at leading awards schemes for a glimpse. “What you see that gets recognised a lot of times fits into a pretty simple mode. A lot of non-profit work still paints, I […]

Raysa Fontana’s illustration manages to feel nostalgic but timeless; cute but somehow a bit off-kilter and strange. Her muted colour palettes and simple linework might give her images the feeling of a kid’s book that’s been left in the attic to fade, if it wasn’t for the energy that bubbles beneath the surface. Known online […]

You want readers to love your story, to pick up your book and be so immersed they won’t be able to put it down. To do that, though, you need to have a great plot. But what is plot, and how do you craft one into a great story? In this guide, we’re going to […]

Despite its inherent gravity, the term ‘climate crisis’ can all too often feel like an abstract, vast and impersonal entity. Which is why we need photographers like Gideon Mendel, who document its terrifying consequences in a way that feels very personal indeed. The photographer has been documenting flooding since 2007, making 20 trips to 13 […]

Six months into her role as vice president creative director at Collins, the former Pentagram partner talks to us about why it’s good to be uncomfortable Before Astrid Stavro joined Collins, the US behemoth of an agency wasn’t particularly on her radar – nor was she especially looking for a new job. When she began […]

There is a careful sense of composition to Ninja Hanna’s work. Reflecting on contemporary conversations around gender and sexuality, she weaves high- and low-brow references from the worlds of art, fashion and pop culture throughout her imagery. The photographer and director was born and raised in the north of Sweden, “where the winters are long […]

When someone asks, “How are you?” should you say you are good? Or that you are well? Today let’s look at the difference between these two words, good vs. well, to better understand when and how to use each correctly. Good vs. Well Quick visualization exercise: Think back to a time when you did something fantastic. […]

Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite Rick Rubin, uber producer extraordinaire to everyone from the Beastie Boys to Johnny Cash, encourages his collaborating musicians to “execute every idea, even the bad […]

The vet experience has traditionally left much to be desired, with a lack of transparency often resulting in it feeling overtly transactional and overwhelming for pet owners. Founded by vets and siblings Dr Audrey Wystrach and Michael Wystrach, Petfolk is envisioned as a modern veterinary care brand tailored for today’s generation of ‘pet parents’. Operating […]

Have you ever wondered why rising action is so important in storytelling? Why building conflict and characters matter? Why you can’t get to the point of the story too quickly? Note: This article contains an excerpt from my #1 best-selling book, The Write Structure, which is about the hidden structures behind bestselling and award-winning stories. […]