Every December, Pantone announces which shade will define the next 12 months, informed by “thoughtful consideration and trend analysis” by its Pantone Colour Institute. According to the brand, the experts comb through art, film, TV, fashion, travel destinations, technology and even socio-economic conditions, to reach a decision. And this year, Pantone has deemed Viva Magenta […]

Hi, fellow writers! I’m currently in New York City in the middle of a move, so this post will be short, sweet, and (hopefully) helpful. I now present six prompts to help you tackle characterization and get to know your characters better. 6 Revealing Characterization Prompts Here’s the underlying principle: your characters are people. People […]

Founded in 1955, ITN has built a reputation within the UK media landscape for producing news programmes, current affairs series and digital services across the ITV network, Channel 4 and Channel 5. The business and its output has expanded significantly since the 1950s. Today, it is made up of seven divisions, including newsrooms, news production, […]

With the economic outlook for 2023 looking decidedly gloomy, business as usual for brands won’t cut it. Instead, they need to make crucial changes now to prepare for the future, says Wolff Olins’ Wayne Deakin With the first Christmas marketing live by Halloween, the festive season began early this year. But with minds now fixed […]

After breaking into the world of book publishing several years ago, film production company A24 is expanding its focus to younger audiences. Earlier this year, it released its first children’s book project – a reprint of Star Child by Claire A Nivola, which, in a clever ploy, was quoted in another A24 enterprise, Mike Mills’ […]

Brands, collaborations, merch: three words that, when put together, will either send shivers down your spine, or will have you flying through checkout to get your hands on a limited edition drop. It seems that Darko Silajdžić, executive group chairman at DDB Prague, falls into the first category. With his recently launched agency DDB Fresh, […]

Writers across the globe spent a frenzied month neglecting their laundry, sneaking writing time at lunch, and compulsively checking their word counts. Whether you won, lost, or didn’t participate at all, here’s what NOT to do the day after NaNoWriMo ends. I always sign up for NaNoWriMo, even when that nagging voice in my head […]

Photographer Sophie Ebrard, Uncommon co-founder Nils Leonard, and Headspace VP of marketing Louise Troen all convene on CR’s podcast to discuss the role of sex for brands today For the last episode in the current series of CR’s podcast Creativity Sucks! we are addressing how – and if – brands should embrace sex and sexuality today. […]

Wok to Walk began life in 2004 as a tiny restaurant in Amsterdam, inspired by the founders’ travels around Asia. Fast forward to today, and it’s a global food brand with over 100 sites in 20 countries. While the company has always placed emphasis on healthy, affordable and freshly cooked food, over the years perceptions […]

As part of its new Tech Reborn campaign, Back Market, the online marketplace for refurbished electronics, has released a short film titled The Monster. Directed by Nexus Studios’ Johnny Kelly, the film tells a sweet story about how the buying of tech can be made more sustainable. The film’s monster puppet protagonist – made from […]