The Prime 10+ Writing YouTube Channels (2022)

The Prime 10+ Writing YouTube Channels (2022)

While the craft of writing hasn’t gotten any easier for writers over time, the methods and avenues for learning and practicing writing skills have expanded in so many ways. Take a look at my list of more than ten top writing YouTube channels to see which one holds the best writing tips for your creative […]



DixonBaxi subverts energy imbalances with its GoTyme Financial institution identification

DixonBaxi subverts energy imbalances with its GoTyme Financial institution identification

Branding agency DixonBaxi has partnered with Johannesburg-based Tyme Bank to create branding for a new fintech brand in the Philippines called GoTyme Bank. Designed to help “democratise financial services” in the country, the branding for GoTyme reflects the company’s commitment to openness, accessibility and empowerment. Following extensive market research, the team at DixonBaxi realised that, […]



Leisure as a way to an finish

Leisure as a way to an finish

Whoever said style and substance are mutually exclusive should spend some time with Ebeneza Blanche’s lean yet potent showreel. The director has demonstrated a flair for stylish visuals, a light surreal touch and, most importantly, an instinct for a good story – all of which he manages to package up in mere minutes. Born in […]



John Lewis’ festive advert reveals a distinct aspect of a household Christmas

John Lewis’ festive advert reveals a distinct aspect of a household Christmas

We’re all well used to John Lewis tugging on the nation’s heartstrings when it comes to the Christmas ad season. Last year brought a change in tack from the retailer’s tried and tested cute character formula, telling the story of a young space traveller called Skye. In the wake of another challenging 12 months, this […]



How embracing change can result in a greater profession

How embracing change can result in a greater profession

Angela Kirkwood’s punky, vintage-style graphics have found a legion of fans on social media – and the story behind her distinctive style is one of gleeful rule-breaking Illustrator and animator Angela Kirkwood describes her work as an “explosion of fun and happiness”, but it has been a journey getting to that point. She studied illustration […]



New Beats advert focuses on the pressures dealing with footballers

New Beats advert focuses on the pressures dealing with footballers

While no mention of the forthcoming FIFA World Cup in Qatar is explicitly made in the spot, which is by Uncommon Creative Studio, it’s obvious that this is the event that the players are all gearing up for. The ad brings together four players battling different demons or obstacles: England’s Bukayo Saka, who has been […]



Proust Questionnaire: 35 Questions To Ask Your Characters From Marcel Proust

Proust Questionnaire: 35 Questions To Ask Your Characters From Marcel Proust

How do you get to know someone? But really get to know them, beyond the surface level things like where they grew up, what they do for work, and what hobbies they enjoy? Finding ways to get to know someone is especially important for writers. Whether you’re interviewing someone for an article or book or interrogating […]



Penny’s Christmas advert presents no escapism from life’s challenges

Penny’s Christmas advert presents no escapism from life’s challenges

The German discount supermarket chain pulls no punches in its depiction of society’s divisions, though ends with a message of hope Penny is building a reputation for creating Christmas ads that come with a dose of emotional devastation, after last year’s ad The Wish tackled some of the regrets and sadness of the pandemic (and […]



On levelling the digital enjoying subject

On levelling the digital enjoying subject

“My favourite bit in many games has been the character creator, but it’s also kind of a frustrating place to be in, because there were times when I couldn’t make them how I wanted them to look,” recalls Harriet Davey. “Then I would end up just being really frustrated at the femme options, and I always […]



Vincenzo Ragona on studying on the job

Vincenzo Ragona on studying on the job

Vincenzo Ragona had an unusual route into design. At school he focused on Ancient Greek and Latin and – ­having been a lifelong ­computer geek – at 14 or 15 ­started a tech review site. Before he was even old enough to vote, he found himself helming something of a successful platform, commissioning writers, learning […]