A runaway tyre and a field of fire-fighting water jets come to the rescue in a pair of beautiful new spots by ad agency Bear Meets Eagle On Fire Australian company NRMA Insurance has joined forces with Sydney-based creative studio Bear Meets Eagle On Fire for a new national campaign. Going out across cinema and […]

Writers often mix up the prefixes inter- and intra- as they seem to have similar meanings, but today, I want to teach you a simple trick to keep them straight. I play kickball on a league in Denver, and if you haven’t tried playing this playground game as a grown person, I highly recommend it. […]

Building on a limited edition booklet of work that she released last year, titled Women Holding Things, American artist Maira Kalman has published another book of the same name, featuring all of the images from the original, plus 67 new pieces. Working with the same concept, Kalman explores the complexity of women’s lives, understanding their […]

We’ve covered italicization in song titles and album titles already, but let’s look at a complete guide of what, why, and how to use italics correctly. What is italicization? Italicization is the use of italics, a typeface that mimics cursive and leans or slants to the right. Why use italics? Italics are used to distinguish […]

For decades, the prospect of alien contact has been fertile ground for books, films, and TV shows, not to mention the driving force behind many a conspiracy theory. Some like to think aliens would come in peace, offering help or even salvation to the human race; but many believe aliens would be more likely to […]

So you want to write fiction or memoir. Where do you begin? And what creative writing tools do you need to accomplish your writing goals? I’m afraid there’s no right answer to get started as a writer. Each writer comes to fiction in their own way. Whatever it is that draws you to a good story—a gut wrenching […]

The Christmas ad season is no stranger to cute characters, as brands attempt to tap into consumers’ sentimental sides. John Lewis has put a festive spin on everything from baby dragons to oversized monsters over the years, while M&S’ animated version of Percy Pig proved to be one of last year’s biggest hits. This year, […]

Have you ever wondered how to write a screenplay? Have you fantasized about writing a Hollywood movie or, with a bit of luck, creating the next great TV series? In a visual age, with the decline of traditional publishing, you might look to script writing as a way to create the “literature of the future.” […]

A senior executive I work with recently said, “I’m tired of sharing these same messages and stories.” My response: “YES! That’s what we want, because it says you’re being consistent with your messages across audiences.” It’s crucial to look at your communications as a process of repetition. Leaders who haven’t realized the benefits of effective […]

We pride ourselves, as agencies, on knowing the customer better than anyone. The ‘voice of the consumer’, the home of ‘customer-centric’ design, the experts in real insight into real people. Yet it seems we’re increasingly out of touch with what our own clients need and want. Dentsu Creative’s annual survey of over 500 CMOs from […]