Cover art: Rachel Fleminger Hudson It can be hard to find the right term to describe the people who are coming up in the creative industry without it seeming patronising and diminishing. For this issue of the magazine, we’ve settled on ‘new talent’ as the way of grouping the 14 creatives that we’ve profiled within. […]

Splashed across packaging or animated on social, food brands’ use of playful, abstract illustration makes a welcome change from glistening ‘food porn’ photography Traditionally, cheery characters like Tony the Tiger or the Jolly Green Giant have been the faces of the marriage of illustration and food branding – or at least the most recognisable ones. […]

Created by Havas London, the ad sees Buddy the Elf rock up at an Asda store to take part in a trial work shift in the run up to Christmas. Many a slapstick moment follows, as Buddy samples the Christmas food, distracts his colleagues and – of course – sings loudly over the store’s tannoy […]

When south London-based band Dry Cleaning’s Scratchcard Lanyard video emerged in 2020, it soon became one of the standout songs (and videos) of the whole year; combining deadpan vocal delivery, a teeny tiny disco ball (indeed, a whole teeny tiny disco), lyrics lifted wholesale from Tampax ad slogans, and a surreal-leaning aesthetic that dances beautifully […]

The homelessness charity’s new film sets out to expose the grim reality of the UK’s 119,500 children who’ll wake up on Christmas Day in bleak, temporary accommodation. However that’s not immediately made obvious to viewers. Brave Face opens on Jayden, practicing his best smile in the mirror, and deploying it in response to the day-to-day […]

Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in […]

The comedy duo have lent their voices to two characters in the retailer’s seasonal ad campaign, which will include new weekly instalments until the end of the year Last year, M&S brought its Percy Pig mascot to life in animated form for the first time, showcasing him alongside Dawn French who starred as a fairy […]

Forget pink dining rooms; digital is the creative frontier for restaurants and food businesses, and according to Hato’s Ken Kirton, there’s plenty of fun to be had At one point in time, London restaurant Sketch was home to one of the most-admired interiors in the world: its pink dining room. “When we first did the […]

Earlier this year, a battle was launched against the street food stall owners of Cuauhtémoc, a popular borough in Mexico City. Under the guise of modernisation, the borough’s mayor, Sandra Cuevas, ordered the removal of the hand-painted signage seen on the 1,500 stalls in the area. Gone were the vibrant graphics and unique signs, known […]

Launched in 2015, Monzo is heralded for breaking the curse of dry, corporate brands in the personal banking sector. Its uplifting colours, down-to-earth voice and intuitive experience marked a clean break with the traditional banks, winning over a generation of millennials and beyond. A raft of challenger banks joined Monzo’s ranks in the 2010s, and […]