Thinking about taking R.L. Stine’s MasterClass but want to know if it’s worth it? Want to know what you’re getting and if it’s helpful before you sign up? Read on for my R.L. Stine MasterClass review. R.L. Stine is the author of over 300 books for readers ages 7 to 15. Generations of kids have […]

It can be tempting for brands to halt their marketing spend in an economic downturn. Yet a better approach would be to invest in the wider brand experience, says Wolff Olins’ Wayne Deakin Branding is how a business connects with its customers. It embodies a product or service’s unique values. Done right, it’s more than […]

“Here’s a thing about design: in its broadest sense, it can be a perfect foil to the stuffy, the painfully self-important, and the smug,” says Brian Collins, founder of branding and design agency Collins. With this idea in mind, a growing number of institutions in the performing arts space are recognising that design can dress […]

“The way that collections are built is part of the inside story of art museums that is not often told,” Phillip Prodger tells CR. The curator, author and art historian is reflecting on a subject that has come under increasing scrutiny in recent years: the cultural canon. Specifically, the process of how certain works by […]

Last time we looked at the different routes to publishing your children’s book in our series on How to Write a Children’s Book. If you decide that the traditional publishing route is for you, you will hear lots of conversation around agents. How do you find an agent? Do you need an agent? How do you […]

Here’s what I hear: “I can’t get ahold of this person” or “They’re not responding to me.” What’s not being said: “Because all I’ve done is emailed them.” Why Email Shouldn’t Be Your Only Communication Tool For many, email is a default communication vehicle. And we wonder why we’re not communicating well. Email is best […]

Overblown health claims and lofty language are nowhere to be found in Ragged Edge’s update of non-refrigerated juice brand Eager. In contrast to the sweeping (and often meaningless) taglines of other drinks companies, Eager has embraced a markedly no-nonsense approach, which comes through clearly in its new visual identity. As the brand says on its […]

There’s definite shades of the 2007 Cadbury Gorilla ad about Virgin Media’s new Highland Rider spot, created by VCCP London and directed by Jeff Low – who’s also led spots for Brewdog, Fanta, and Setapp. It features a similarly anthropomorphised animal, lovingly rendered in 3D by Untold Studios and shown whizzing through the Scottish Highlands […]

So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality. It’s no secret that every brand is vying to rank higher than competitors […]

What are literary genres? Do they actually matter to readers? How about to writers? What types of literary genres exist? And if you’re a writer, how do you decide which genre to write in? To begin to think about literary genres, let’s start with an example. Let’s say want to read something. You go to […]