How do good stories end? In tragedy or triumph? With a wedding or a funeral? That is the question of the denouement, a literary term that means more than just “the end.” This article is all about denouement. In it, we will talk about the origin and definition of the literary term, give examples, and […]

There has been a huge cultural shift in the way we view the great outdoors in recent years, particularly in the wake of the pandemic and our increased desire to spend time in nature for both our physical and mental health. Couple that with technical outdoor retailers’ newfound appeal to style-conscious consumers (see the North […]

It’s been almost two years since the collapse of Philip Green’s Arcadia retail empire saw the demise of one of the British high street’s most iconic brands. Once a fashion mecca for teens and 20-somethings, when Topshop eventually went into administration in 2020 it couldn’t have been further from its heyday of Kate Moss collabs […]

Interbrand strategist and Paralympian Anna Johannes discusses how disability has to stop being an afterthought in the design process, and why creatives need to spend more time talking to disabled people “I think inclusive design is really just practicality,” says Anna Johannes, newly appointed strategist at Interbrand’s inclusive design team – where she’s been tasked […]

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok […]

Kavi Pujara’s newly released body of work sees him rediscover a pocket of Leicester near to where he grew up – a multicultural stretch of the city known as the Golden Mile. It’s an area he describes as “the last mile of a long journey to Britain”, but it’s the surrounding neighbourhoods feeding into it […]

Like many a great project, NYC Storefronts was born from the creative limitations that lockdown presented. Authored by New York-based illustrator Joel Holland, and recently published as a book by Prestel, the series of over 200 drawings features the façades of shops all over the Big Apple. From record stores and bookshops to florists and […]

Life is filled with stranger-than-fiction moments. But how do you write a book based on a true story? How do you take those fantastical events and turn them into an even better story? In practice, it’s much harder than it sounds! As a writer, you undoubtedly want to capture those moments in an irresistible story that […]

Well-intentioned ads featuring scenes of disaster are not enough to change people’s minds. The industry needs to do a better job on climate change, says Ben Kay At last year’s Cop26 UN Climate Conference, David Attenborough said “tackling climate change is now as much a political and communications challenge as it is a scientific or […]

“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither […]