Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video […]

You work hard to write your best story—and if you’re honest, you’re pretty sure it’s amazing. You share it with other writers to get their feedback, and they agree. You work up your courage and hit the “Submit” button, sending it off to a mysterious panel of writing contest judges. And then . . . […]

The Other Art Fair (TOAF) is, as the name would suggest, not your typical art fair. Founded by a group of “creative thinkers, game changers and pleasure seekers”, it looks to subvert art world conventions by making art accessible, inclusive, and affordable. Each year, it takes place in various cities around the world, including London, […]

In Australia in 2020, one in five Chinese Australians reported being victims of anti-Asian abuse (Lowy Institute). Following a long history of biased media coverage, negative immigration policies and, more recently, blame for Covid being directed at China, this community was under unprecedented pressure. The Museum of Chinese in Australia (MOCA) hopes to combat this […]

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to […]

The Lebanon-based photographer offers an intimate portrait of recent events in Beirut, taking in protests, trauma, as well as sexual fantasies “The real work,” Rebecca Solnit writes, “is not to convert those who hate us, but to change the world, so the haters don’t hold disproportionate power.” In her book, Whose story is it anyway?, […]

Every four years, the world watches on as the next host country of the Olympic Games is announced. The anticipation surrounding that announcement is closely followed by the reveal of the design identity for each Games – an occasion that gets designers talking as much as the general public. The design heritage for the Olympic […]

The ad agency Creature London was recently acquired by Dutch group Candid. Here, CEO Dan Cullen-Shute gives a frank, funny and insightful account of what the team at the agency learned during the process When you’re in the process of ­selling an agency, there are loads of people you can ask for advice, but most […]

There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with […]

Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises in ethical and sustainable groceries, offering customers an easy way to minimise the impact of their purchases. As Good Club has grown and its ambitions have changed, the team commissioned […]