If you’re new to short story writing, it can be intimidating to think of fitting everything you need in a story into a small word count. Do you need to apply certain elements of a short story in order for it to be great? Writers like you struggle with this all the time. You might […]

A lot has changed in the past year for Caterina Bianchini and Studio Nari, the creative consultancy she ­started just before the pandemic hit. In the locked-down summer of 2020, she’d been extolling the virtues of running a ‘studio-less studio’ with just three full-time staff. Now her team has grown to ten people, based for […]

We are hardwired to seek success in our careers, but what does it actually look like, and by what measure do you define it in your work? The other day I was listening to Jerry Seinfeld being interviewed on a podcast. The creator of one of the most popular sitcoms of all time was asked […]

The evolution of Harry Styles is fascinating, even by global megastar standards. From the outset, he has undergone a series of chameleon-like transformations – from being a contestant on the X Factor during the show’s heyday, to helping One Direction become the biggest boyband on the planet. Nowadays, he is better known for his stellar […]

Do you want to learn how to write a short story? Maybe you’d like to try writing a short story instead of a novel-length work, or maybe you’re hoping to get more writing practice without the lengthy time commitment that a novel requires. The reality of writing stories? Not every short story writer wants to […]

I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should […]

It’s often said that what gets measured gets done. Although it may feel overwhelming or even impossible to measure the value of something as intangible as communication, the fact is there are definitive metrics by which you can measure success. And the reward of understanding the impact of any strategic internal communication plan is well […]

When brands we trust either refresh or completely re-invent their identity and expression system, it’s often a sign of the brand’s ambition to get back on its feet and re-establish a leadership position. We have seen this happen across almost every industry – from the recent rebrands in food chains, to the fashion and retail […]

Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores, the Swedish retailer has announced the launch of the Life Collection 2022. In a similar spirit to last year’s initiative, this one attempts to save and repurpose old furniture […]

Curious what an influencer is? Let’s start with a definition.  An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position.  Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but […]