Have you heard the line ‘ if you build it, they will come’? In case you don’t know, it’s from the late 80s Kevin Costner movie ‘Field of Dreams.’ It’s an inspiring quote, but when local business owners set up their websites, it doesn’t really hold true. They believe once they’re set up online, prospects […]

“Fandom is a tribe of people,” says pop culture historian Mathew Klickstein. “Geeks, nerds, fanboys/fangirls, misfits, outsiders, weirdos — all bonding over pop culture nostalgia. People who speak a shorthand based on the singular universe built around certain niche passions. It’s more than a subculture, but rather an entire network of interconnected and often overlapping […]

The McGloughlin Brothers have created the music video for ATK, the first single released by Bonobo since his album Fragments. The duo, made up of brothers Páraic and Kevin, have created numerous pieces of work in the past that twist scale, perspective and motion into compelling sequences, with recent credits for A$AP Rocky and Max […]

Worried about your first steps into SEO? There’s a lot to think about, that’s for sure. For example, you may be thinking keyword research is essential, but a drag on your workflow. You’re not entirely wrong, but I can make sure you have the tools to speed the research time up. The Google Keyword Planner […]

The relationship between the creative workforce and top-tier executives within agencies and studios has often been fractious. The divide can be characterised as a battleground between money and ideas, between floaty types who couldn’t possibly understand the responsibility of being at the top and corporate suits who crunch numbers and crush creativity. There is a […]

The best way to become a better writer is to write and then to publish your writing, whether you publish it on a blog, in a book, or with a close friend. It’s only by practicing writing, and getting feedback on it, that you can improve. That being said, it never hurts to learn from those who have gone before you, […]

Known for her evocative portrait photography, as shown in her previous bodies of work Lost Summer and Ex-Voto, Alys Tomlinson is a photographer with an aptitude for capturing the human gaze. Over the last two years, she has been applying this skill to a new project, titled Gli Isolani (The Islanders), which has seen her […]

Today we’re looking at a literary device that you’re probably using in everyday speech, even if you didn’t know the name of it. Let’s define synecdoche, look at some examples, and talk about how you can use it in your writing. What is Synecdoche? Definition of Synecdoche: It’s a figure of speech that uses a […]

Have you lost track of all the content you’ve created? It’s easy to do. If you’re anything like me, you’re so focused on coming up with ideas and creating new articles that you might lose track of what you’ve already created. But the truth is the content you’ve already created is just as valuable as […]

Five act structure is a method of structuring a story that has existed for centuries. But does it work? And more importantly, will it work for your story? In this article, we will learn the definition of the five act structure, explore its origins, look at popular examples, and talk about whether it’s actually useful […]