Corona launches zero alcohol beer with a surreal advert from Juan Cabral
Cabral delivers a charming ad for Corona’s Sunbrew beer in time for those who are taking part in dry January
Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer.
Directed by Juan Cabral – he of Cadbury’s Gorilla fame and much more – the ad is set on a sunny beach typical of Corona ads, yet is given an ironically trippy effect by the use of stop motion.
https://www.youtube.com/watch?v=kJIzX42BC0c
The spot is created by David Miami and as well as delivering a hit of sunshine on a grey January day (in the UK at least, where I am writing this), it avoids putting too much emphasis on the zero alcohol content, instead just making Sunbrew seem a tasty drink, that also delivers a shot of Vitamin D. Beach, anyone?
Credits:
Agency: David Miami
Global CCO/Partner: Pancho Cassis
Global COO: Sylvia Panico
CCO: Rafael Donato
ECDs: Fernando Pellizzaro, Jean Zamprogno, Edgard Gianesi
Associate Creative Director: Joana Plautz
Senior Copywriter: Lucas Silva
Copywriters: Rafael Bornacina, Jared Schermer
Art Directors: João Viegas, Sera Takata, Alexandre Smissen
Production Company: MJZ/Labhouse
Director: Juan Cabral
Creative Inspiration Advertising