Discover key phrases in every single place
Keywords play an important role in search engine optimization.
If you want your SEO strategy, especially keyword research, to be successful, you need to know where to find relevant keywords.
You need to know how to find keywords anywhere – and not just keywords, but high-intent, low-competition keywords that you can rank for.
Why it is important to search for keywords everywhere
When keyword research is mentioned, the conversation usually revolves around finding the best keyword research tool.
However, in order to get a number of successful keywords for your SEO strategy, you need to look beyond the standard keyword research tools that everyone else is using.
You can't rely on a single SEO tool or strategy. This is because no single SEO tool can give you all of the information you need to create a robust SEO strategy. Also, look at the results you get with different tools and you will find that each SEO tool gives slightly different results for the same query.
This incomplete data puts you at a considerable disadvantage. Therefore, if you want to outperform your competition, you have to make an effort and search for keywords everywhere – not just with a single tool or platform.
How do you find keywords everywhere?
I'll share that in this post.
4 Tools and Strategies for Finding SEO Keywords Anywhere
When done right, SEO keywords can help you rate content, sell more products, and build your brand. This is why investing the time and resources into finding the right ones is so important for business growth. Here are some tools and strategies to help you do this.
1. Perform a manual Google search
What better place to search for relevant keywords than on the major search engines of our time? Yeah, I'm talking about google.
One of your first steps in finding keywords anywhere has to be a manual Google search. Here are some ways you can find relevant SEO keywords using this method:
Google autocomplete
Google's autocomplete function are the suggestions that Google makes when a user enters a search query. While it was originally intended to help users reduce write time, it has become a wealth of data for SEOs. This is because the auto-complete suggestions come from real-time searches.
Enter a keyword and make note of the suggestions Google has for finding keywords using Google auto-complete. You will find that most of the suggestions are long-tail keywords. This makes this strategy great for finding long-tail keywords.
Selected snippets
Another way to find keywords manually on Google is to search for niche-related keywords and focus on the featured snippets.
A featured snippet, also known as a "position zero", is the first listing on the search engine results pages (SERPs). It differs from other results in that it contains more information. Both of these factors make it more appealing to users than the other results on the page.
Selected snippets can also help you find keywords that can be used in your content. The best featured snippets for your keyword research are your competitors' featured snippets.
The manual search for these is of course tedious and time-consuming. For convenience, use an SEO tool like SEMrush's Featured Snippet Report to track your competitors' featured snippets.
After you've compiled your competitors' snippets, find the keywords they are ranking for and add them to your keyword list.
People ask too
The "People Too" box is another great place to find SEO keywords. For some searches, Google shows related questions in the following drop-down boxes:
Just like Google's autocomplete feature, the "People Too" field is a gold mine of long-tail keywords.
Related searches
The "Related Searches" section at the bottom of the SERPs contains related keywords that users enter in the search bar.
Sift through the relevant searches on as many pages as possible and look for relevant SEO keywords to add to your content strategy.
2. Use keyword research tools like Ubersuggest
Do you want to find keywords everywhere?
Then you want to use SEO tools like Ubersuggest.
Ubersuggest is a free tool that specializes in generating keywords and providing important data on those keywords. The main functions of the tool include:
Domain overview
The domain overview gives you an insight into the SEO, content marketing and social media strategies of your competitors. That way, you can see what is working in your niche and customize those strategies for your campaigns.
Top SEO Pages
This feature allows you to find out which competitor pages are ranking for certain organic keywords. It also shows what content works well on social media.
Keyword ideas
This is one of my favorite features – and the most useful. All you have to do is enter a startup keyword and the tool will provide a list of head and long tail keyword suggestions.
Ubersuggest not only gives you keyword suggestions, but also important key figures for the keyword.
- Search volume: The number of monthly searches on Google for the keyword
- Cost per click (CPC): The average cost per click when you want to pay for Google Ads
- Paid Difficulty (PD): The valued competition in paid search
- SEO Difficulty (SD): The valued competition in organic search
Of course, Ubersuggest isn't the only keyword research tool out there (but it's one of the best when it comes to free features).
When you have a bit of cash to indulge yourself and need to dig a little deeper into data, you can also try tools like Moz, Semrush, and Mangools Keyword Finder.
3. Use Chrome extensions like Ubersuggest
If you want to find keywords in a snap, use Chrome extensions like Ubersuggest.
With the Ubersuggest Chrome extension, you get the most actionable SEO metrics right out of the box, among other things:
- Google search results
- YouTube search results
- Terms suggested by Amazon search
Every time you do a search on Google, the extension will give you SEO data related to your search query.
4. Do competitive research with tools
If you want to search for keywords everywhere, your competitors are one of the best sources of keyword income.
No, they don't deliver these keywords to you on a silver platter. However, you can determine the keywords used by using tools such as TagCrowd.
All you have to do is enter your competitor's URL and it will show you the keywords they are using.
Other competitive research tools you can use to identify which keywords your competitors are using include:
- SpyFu
- BuzzSumo
- SEMrush
- Ahrefs
- Ubersuggest
You can then use these keywords to create better content that outperforms your competitors.
4 Tools and Strategies for Finding Amazon Keywords Anywhere
Do you need to outperform your competitors on Amazon? It's a huge challenge as there are over 1 million of them in America alone.
Then you need to know how to find Amazon keywords everywhere. Like Google, Amazon is a search engine that uses its own algorithm to rank content. And since searchers are usually looking for something specific (products) on Amazon, your keyword research needs to match their search intent.
Some tools and strategies to help you do this are:
1. Perform a manual search
Using Amazon to do keyword research manually is one of the best ways to find keywords on Amazon. To do this, enter your product name in the search bar and make a note of the suggestions for automatic completion.
The suggestions are aggregated from the users' most popular searches. Here are some amazing keywords that you won't find with regular keyword research tools.
2. Perform manual competitive research
One way to stand out from the crowd on Amazon is to be very specific in your product descriptions.
How to find out which keywords to use:
- Take a look at what happens when you look for products that are similar to the ones you sell.
- Check the product descriptions and look at the keywords used.
- Consider using the ones that apply in your own copy.
Don't just blindly apply your competitor's keywords, however. Consider similar variations and consider which features are likely to be important to searchers.
3. Use Amazon-specific keyword tools
Amazon is a search engine that uses its own algorithm to rank content. Because of this, when looking for keywords that will help you rank on Amazon, you need to use Amazon-specific keyword research tools. Tools like Sonar and KeywordTool.io use complex algorithms to collect data on the keywords that Amazon shoppers use when searching for products.
These tools can help you find keywords that are more relevant to your Amazon SEO strategy.
4. Use analytics from your website
Your website is also a great choice if you are searching for Amazon keywords everywhere. Use a tool like SEMrush to analyze your product pages and determine which keywords are ranking high.
If they are specific and can target Amazon buyers, then you can use them in your Amazon SEO strategy.
Keep in mind that the competition on Amazon is getting hotter every day as more people join the e-commerce train. To stay one step ahead of the competition, you need to pull out all the stops when doing keyword research.
4 Tools and Strategies for Finding YouTube Keywords Anywhere
What started as a video content sharing website has become one of the most popular search engines.
Yes, I am talking about YouTube.
With over 2 billion users worldwide, you can't afford to ignore this platform.
YouTube SEO is slightly different from other search engines because it is a video content search engine. Videos must follow YouTube SEO best practices to rank well there. This includes using various keyword research strategies.
You need to know how to find YouTube keywords everywhere in order to outperform your competition.
Here's how to do keyword research for YouTube.
1. Do a manual YouTube search
As with other search engines, your first port of call is to do a manual YouTube keyword search. You can do this:
Use the suggested keywords
Enter your keyword idea into YouTube's search bar and similar or related keywords will be suggested.
A major benefit of this strategy is that the suggestions are collected from real YouTube. As a result, they are more relevant.
Check the metadata of the top performing videos
Another YouTube keyword strategy is to search for popular videos in your niche and review the video's metadata. This includes the title, description and video tags. You will find top keywords to use on your own videos.
2. Use the YouTube Keyword Tools
Since YouTube SEO is only available on the platform, it is imperative to use YouTube-specific keyword tools to identify unique keywords.
Tools like Kparser and VidIQ generate keywords specifically for YouTube. They are also used to generate keywords for video titles, descriptions, and tags.
3. Use discussion forums such as Quora
An important aspect of keyword research is finding the keywords that are actually used in search queries.
And where better to find those keywords than on platforms where people discuss topics related to your niche or industry. One such platform is Quora.
Search Quora for hot topics in your industry and think about relevant keywords and content to create on YouTube with that in mind.
4. Check your blog
When doing keyword research for YouTube, think about the keywords you are using to rate blog content. Use an SEO tool to analyze which keywords you are ranking for and then use those same keywords to come up with content ideas for your YouTube channel.
When you create your YouTube content, embed these videos in the associated blog posts. This is a great way to improve search engine optimization on both Google and YouTube.
Conclusion
Keyword research is not limited to just keyword research tools. You can find keywords anywhere if you know where to look.
Hopefully this blog post has given you some new keyword search strategies.
Searching for keywords anywhere can be time consuming. However, this is one of the first steps in gaining a competitive advantage.
Which keyword research tool or strategy is most effective for you?
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