eight Helpful TikTok Advertising Ways
Did you know that TikTok has around 100 million monthly active users in the US?
If you own a business, TikTok marketing can be a great channel for your brand as there is relatively little competition on the platform. If you are new to TikTok, you may not know how to use it to market your business.
Below is how and why you should use TikTok as a marketing channel to take your business to the next level.
Why TikTok Marketing?
Many business owners haven't taken the time to find out how TikTok can work as a marketing tool. Maybe this is because they believe the platform only has a “young” user base.
However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok users in the US are over 30 years old.
The low business competition presents a tremendous opportunity as you can reach many people at a relatively low cost.
How does TikTok work?
Before we talk about how you can use TikTok, let's briefly explain how the platform works.
The platform is based on videos that are a maximum of 15 seconds long (and can be combined for up to 60 seconds), and users interact with videos by scrolling through their feeds.
One of the cool things about TikTok is that people can add all kinds of editing effects and background music to their videos. This has resulted in many dance videos going viral on the platform as people can record a video of themselves dancing to a specific song.
When it comes to interacting with videos, users can “like”, comment on, or share the videos they like via direct message or SMS and other apps.
The engagement numbers on the platform are exceptionally high. According to a study by Influencer Marketing Hub, TikTok outperforms all other platforms when it comes to engagement levels for accounts of all sizes. TikTok is also very good at keeping people on the app as users typically interact with it for 45 minutes a day.
If you have a TikTok profile, people can follow your account and set up notifications so that they can be notified when you post a video.
The hard part is figuring out how to create content that will resonate with TikTok users. After all, the content and style of TikTok content is different from that on other social media platforms.
Using the platform as an observer for a week or two can help you get a feel for things. This can make the job a lot easier when you use the platform as a marketing channel.
Create TikTok Marketing Videos
The easiest way to create videos is to log into the TikTok app and click the plus sign in the image below.
Once you do, the screen will appear for you to record videos.
As mentioned earlier, you can record a short video or combine videos for a maximum of 60 seconds.
If you look in the top right corner, you will find options for tinkering with the recording settings. If you experiment with certain features, such as: You can make your videos even more unique with the option “Speed”.
As you may have guessed, the Effects feature allows you to add cool animation to your videos.
There are many effects that augmented reality technology use. These effects can give you the impression that you are interacting with virtual objects, and you can also change the way you look.
Once you've recorded a video, you'll have access to a post-production area.
In this area you can add additional effects to your videos, e.g. B. Speech Effects and Filters.
You can customize your videos even further at the bottom of this screen.
Once you've completed this post-production phase, you're ready to go through the upload process.
One section is where you can add some hashtags to your video. You can also choose a "cover" that will give your viewers a preview of what they will see.
The hashtags you choose can have a significant impact on the “recognizability” of your video. You should try to select hashtags that represent the theme of your video or key ideas.
Additionally, the cover you choose can have a huge impact on the likelihood that someone will watch your video. You should choose a cover photo that will represent one of the most visually striking moments in your clip.
Once you are done with all of this, you can hit the "Post" button. The video is added to your library.
You can also automatically share your video with other social media platforms.
You should enable this so that your existing social media followers are aware of your presence on TikTok. This is important as these people may interact with your content directly on TikTok. This can cause the platform's algorithm to recommend your video to others.
How to Create Interesting TikTok Marketing Content
To be successful with TikTok, you need to create exciting content. If you can do this, people are more likely to watch and engage with your videos. This causes the algorithm to introduce your content to more people.
The easiest way to create interesting business content for your TikTok profile is to use the same approach that you use when developing blog post ideas.
The first step in creating engaging blog post content is to think about some issues or topics that will interest your target audience.
If you don't know how to identify problems or interests, ask! Your existing audience may be excited to share some of the issues they are struggling with or want to learn more about.
Alternatively, check out some of the most common questions your audience asks about your niche on popular forums.
The "Autosuggest" feature in Google Search is another way to come up with great ideas for content.
For example, let's say you know your audience wants to learn more about Instagram marketing. If you use Google's Instagram Marketing Tips, you'll see a list of search suggestions related to the topic.
You can use these suggestions as a source of inspiration when creating your TikTok videos. You can also search for ideas from your ideal keywords through an SEO tool like Ubersuggest.
All you have to do here is type in a broad keyword associated with your chosen topic.
Once you do that, a section will appear where you can view content ideas.
Clicking on this section will bring up some relevant content ideas for you to use on your videos.
Using a few variations of a particular keyword can give you a variety of ideas.
In addition to informational content, you may also want to create humorous content. This type of content can work well on TikTok as most of the people use the platform to have fun.
An example of humorous content could be a joke about your industry that your target audience can relate to.
If you're struggling to create humorous content, there are a lot of effects you should use when recording your videos.
For example, you can use specific filters or titles on almost all of your videos. This is a great way to make your informational videos more engaging, even if the content itself is serious.
Use the correct hashtags For TikTok SEO
If you want users to find your content on TikTok, you need to think about TikTok SEO.
TikTok SEO simply means that you optimize your content so that it can be found by people using the search function on the platform.
Perhaps the easiest way to achieve this is by using relevant hashtags when posting a video.
If you don't know which hashtags to use, enter a relevant, broad keyword into TikTok's search section. When you do this, TikTok will suggest a series of hashtags associated with your input.
If you want to reach a wide audience, you can use relatively generic hashtags. A common example of the hashtag shown above could be "#socialmediamarketing" or "#smallbusinesstips".
There is no limit to the number of hashtags you can use on a video. However, your hashtags will appear in the caption of your video, and the captions are limited to 100 characters.
As a result, you may only want to focus on around two to three hashtags as that gives you some space to write a description for your video.
Partner with other developers through TikTok marketing campaigns
If you're struggling to build a following on TikTok, consider partnering with relevant developers on the platform.
For example, if you are in the digital marketing niche, you may want to create videos with other people in the field who have more followers.
You can find these people by searching for relevant content on TikTok.
If you come across someone who looks like they would be a good match for you, send them a short, friendly message letting them know you are interested in partnering.
This can be a bit of a numbers game, so it can take a while for someone to pick you up at your suggestion. However, as your number of followers grows, you will find that more people are willing to work with you as the benefits are greater now.
TikTok ads
TikTok ads are another great way to market your business on this platform.
One of the great things about TikTok ads is that you don't have to spend a lot of time building an audience. You set up an advertising campaign and can reach your target group – often within 24 hours.
TikTok offers five different types of ad products:
- In-feed ads
- Brand hashtags
- View from above
- Brand effects
- Brand takeover
Many small businesses find in-feed ads to get the best results. In addition, the other advertising products are typically only available to companies with a significant advertising budget.
If you'd like to set up in-feed ads, you'll first need to create a TikTok ad account.
Then click on "Create ad".
At the end of the sign-up process, you won't immediately receive an ad account. You will have to wait for TikTok to review your application. Once they've reviewed your application, you should receive an email letting you know if you've been given access.
For in-feed ads, your videos generally have to follow the same rules as "normal" content, so the video can't be longer than 60 seconds.
However, TikTok recommends that your ads run for between nine and fifteen seconds.
You can also choose from a number of different advertising goals when setting up In-Feed ads.
You also have access to relevant features after selecting the appropriate advertising target.
For example, if you use the App installs target, you can provide people with a direct link to your App Store page.
When targeting TikTok ads, there are typically two options:
Interest targeting works in a similar way to Facebook ads. When you use this targeting method, pick an interest that is relevant to your target audience and TikTok will show your ads to those people.
Behavioral targeting allows you to target people based on their behavior on TikTok in the last seven or fifteen days.
With this method, you simply choose a specific behavior and video category that that behavior applies to.
You can use this method to reach people who are actively involved with the TikTok platform.
It's also worth noting that TikTok offers "custom audiences" and "peer audiences".
Custom targeting allows you to target people who have already interacted with your brand. This can include interactions inside and outside of TikTok when you provide TikTok with a customer email address list.
The graphic below shows some of the options you have when using custom audience targeting.
As mentioned earlier, there is a similar audience too. You can use this targeting method to reach people who are similar to an existing audience.
This targeting method works well when you find that the other targeting methods are starting to give below average results.
If you don't know how to create your TikTok ads, visit the "Inspiration" section on the TikTok website.
In this place, you can see examples of ads that have had great results.
If you click on any of these ad campaigns, you can see how the company created a successful TikTok marketing campaign.
You can then use this information to create your own winning campaign.
TikTok Influencer Marketing
According to recent statistics, nearly 86% of marketers have used influencer marketing to generate sales or brand awareness.
Influencer marketing is popular as it is one of the fastest ways to get results on a social media platform. However, searching influencers can be tricky, and figuring out if a particular influencer is producing good results can be tricky.
To solve these problems, TikTok has developed the "TikTok Creator Marketplace".
When you join this marketplace, you'll see the metrics associated with a particular influencer.
With the help of this data, it can be much easier to determine if an influencer is right for your product / service.
This can help ensure a good ROI when starting an influencer marketing campaign.
To participate in this program, you will need to go to the Creators Marketplace and sign up for an account. TikTok will then notify you when it accepts your application.
How to get TikTok Marketing Analytics data
Analytics can be of great help no matter what platform you are using for digital marketing campaigns. In fact, two out of three marketers say their data-based decisions outperform their "gut feeling" decisions.
If you want to receive detailed analytics data on your TikTok videos, you will need to upgrade your TikTok account to a "Pro" account. It doesn't cost anything.
All you have to do is go to the "Privacy and Settings" section in the app, click on "Manage my account". You should see an option to enable the "Pro" upgrade.
When you click this option, select a “Category” to access an analytics dashboard like the one shown below.
By closely monitoring this data, you should be able to identify what works and what doesn't in content creation. You can use these insights to improve the way you create content in the future.
One of the interesting things about analytics is that you can access something called "Followers Analytics".
This section gives you an insight into your followers, e.g. B. What your target audience (apart from your content) sees and when they are most active. This information can also be used to educate your approach to content creation and the times you post new videos.
If you use TikTok ads, you can use this information to do a better job setting up targeting for your ads.
Best practices and examples for TikTok Marketing
Now let's go over some TikTok marketing best practices, as well as some examples that show these practices in action.
First, we're going to cover the best time to post your content on TikTok.
The jury is not yet sure if there is a certain time that works for everyone. Some experts believe that posting between 10am and 6pm will give you the best results.
However, this is not universal.
Post videos at different times in a given week to see what works best. You can then check your engagement stats at the end of the week and get an idea of what works best.
It's also a good idea to create a detailed bio so that people have some context about who you are.
You can use the bio to encourage a specific type of action, such as B. joining your email list or following your account.
If you'd like to add a link to your website, you should use the dedicated website section in the Account Settings section.
That way, you can include a clickable link right below your bio without sacrificing word count.
You should also link to your other social media profiles as this may allow you to grow your followers on other platforms.
Another proven method by TikTok is to bet on trends.
You can often find a specific hashtag on TikTok. If you create a video based on this hashtag, there is a better chance your video will reach a wider audience.
The easiest way to find trending hashtags is from the "Search" section of TikTok, also known as the "discovery page".
As you scroll through this section, you may find some hashtags to use.
Conclusion
In this post, we looked at how you can use TikTok as a marketing channel.
TikTok is not comparable to the other social media platforms on offer. So it may take you a while to understand how TikTok works if you are used to it.
Once you get it, TikTok can often act as a successful marketing channel. You may be able to reach a large number of people at a relatively low cost. This could allow you to outperform your competition, especially if they haven't taken the time to learn how TikTok works.
Do you use TikTok to market your business? Let me know in the comments!