eight superior Amazon advert suggestions to enhance your gross sales

Amazon is the king of e-commerce.

It's the largest online retailer in the world, selling over 12 million items, and one of the most trusted ecommerce websites out there.

How can you route some of that traffic to your Amazon store since 197 million people sign up to shop every month?

Amazon Ads.

A solid advertising strategy can help you increase sales as the competition on the platform intensifies, even if you don't have a huge budget.

While most businesses start with the basics, more advanced tactics will get better results faster.

We're going to dive into the eight advanced Amazon advertising tactics you can add to your repertoire to increase your ad spend ROI, increase brand awareness and ultimately generate more autopilot sales.

1. Use long-tailed Amazon Advanced Keywords to find users with strong buying intent

Advanced Amazon tips use long-tail keywords

Keyword research is the secret sauce of any advanced Amazon ad strategy.

You will get your products in front of the right users ready to make a purchase, but you will not be able to investigate a word or phrase. You need to make sure it is a long-tail keyword.

Why?

Because buyers looking for something specific like “wooden cutting board with compartments” buy much more often than someone who uses a vague expression like “cutting board”.

Another reason to bother with your keyword research strategy is the lack of competition. Generic phrases like "candle" are far more expensive and saturated.

As a new seller on the platform, it is difficult for you to rank the term and get buyers to click.

By pursuing phrases with low competition and high purchase intent, you can increase your brand awareness, increase your sales, and improve your Amazon SERP.

2. Use sponsored brands to increase brand awareness

Advanced Amazon Sponsored Brands

Aren't you prioritizing brand awareness? You can bet your rivals are on Amazon.

In a study by Search Engine Land, advertising spending on building brand awareness rose from 26% to 60% in less than 12 months.

What's the Best Way to Increase Your Visibility and Improve Funnel Advertising Strategy?

3. Analyze profitability at the product level to increase your profit margin

Before experimenting with an advanced Amazon ad strategy, you need to use product-level profitability to determine which products will benefit most from a pay-per-click (PPC) increase.

What does that mean?

Product profitability is the revenue you get from a product and the amount it costs to sell.

For example, your enamel travel mugs will cost you $ 5 to make, but will cost you $ 15 in ad spend to get a customer.

To determine product-level profitability, analyze every product in your store, identify the products with the highest profit margins, and focus your ad spend on those items.

Once you have your list, run promotional campaigns for these products.

By implementing this advanced Amazon tip, you can stop wasting dollars on low-profit or low-sales items and make more money.

4. Use the advanced Amazon Ad Placement report to optimize your campaigns

Every successful seller on Amazon knows that you cannot take a hands-off approach on the platform.

What works this week won't produce the same results in a month.

You need to continuously monitor, analyze and adjust your ads to avoid losing visibility and giving your competitors an unintended advantage.

Amazon's placement reports have evolved over the past few years.

In 2018, sellers only had three options: Other on Amazon, Remarketing outside of Amazon, and Top Search on Amazon.

Today it has expanded to five options that will allow you to dive deep into your data and better control your campaign performance.

What is the Amazon Ad Placement Report?

The Ad Placement Report is one of the most powerful reports available to you and is a must have for anyone looking for advanced Amazon selling tips.

Find out exactly which ad placements help buyers find your products and which campaigns need to be optimized.

For example, you may find that placing an ad in the middle of the page is less costly and impressing than a top-of-page placement.

You can also use the report to determine which keywords are performing the best. You can quickly see which search terms lead to a higher ROI and which lead to lackluster results.

5. Use other marketing channels to drive traffic to your Amazon store

Don't put all of your promotional eggs in one basket.

While PPC campaigns on Amazon are a great way to increase brand awareness and increase sales, you'll need to involve your other marketing channels to find buyers.

In addition, Amazon offers built-in credibility and world-class customer support. As a new brand, you can use this to your advantage by redirecting traffic to your store instead of your website.

By strategically using Facebook, Pinterest, Instagram and Google Ads to drive traffic to your Amazon product lists, a high ROI can be achieved for your business.

Here's what you can expect:

Traffic from day one
Use an extensive network in which your ideal customer can be found
Use the shopping mentality on sites like Instagram and Pinterest to find users ready to buy
Encourage influencers to redirect traffic to your Amazon store by collecting affiliate commission on sales

However, don't immerse yourself in every single platform.

Before opening your wallet, do your due diligence and determine which marketing channel your target audience is using.

6. Define your target audience in order to reduce advertising expenditure and increase sales

Paid advertising and identifying your keywords are important to Amazon sellers.

However, they are not the most critical part of your strategy.

There is something much more important that you need to master: your target audience.

If you don't know who you're selling to, you don't know:

Which keywords should be addressed?
What products does your audience need?
How to create compelling ads with clicks and conversions

Without a clear audience, none of these advanced Amazon tips will work.

Imagine your target group as the basis of a house.

Without a solid structure, it doesn't matter how many keywords you have in it. The moment a strong breeze blows, your house will collapse and your keywords will become unusable.

If you understand your demographics like the back of your hand, you'll know what words are used to describe your problem.

You can find out their online behavior and find out which social media platforms you want to target.

For example, if you're targeting parents who stay home, it makes more sense to run ads during the day. However, if your customer is a full-time employee, they will most likely be at Amazon in the evening after work or during their lunch break.

When you understand these nuances and put yourself in the shoes of your target audience, it becomes ten times easier to create ad campaigns that convert.

7. Create a compelling advanced Amazon landing page that converts

Anyone can create a landing page on Amazon, but how can you be sure it will convert?

While there isn't an exact formula to follow, there are some standard rules of thumb to help increase your chances of building buyer confidence and sales.

If your landing page is boring (no call to action, little to no text), you are not going to get people's attention.

Here are some things you can do to optimize your Amazon landing page:

Above the fold: This is the part of the page that is visible once someone clicks through it. This is one of the most important sections as you have limited time to trick them into sticking around, scrolling down and learning more about your products.

Advanced Amazon over the fold

Use scarcity functions: FOMO (the fear of missing out) is a powerful marketing tactic. It gives shoppers a deadline to profit from a deal and can increase conversions by 33%. Add scarcity to your Amazon landing page by using a countdown timer before an offer expires.
Always add a call to action: Think of your CTA as the target of your landing page. Without one, potential buyers don't know what to do or where to click. Make sure you use a unique CTA like "Buy Now" to prevent users from bouncing off your page and not converting.

Advanced Amazon Landing Page Call to Action

Optimize with your branding: Your page on Amazon is an area where you can demonstrate your brand's personality and stand out from all other providers. Don't make your page look like everyone else's. Include your logo in the header, link to your website, and make it easy for users to associate with your brand. This is an easy way to make your business memorable and build on brand awareness.
Use pictures and videos: People consume different types of content to solve a problem. Some like to read, others prefer videos. Add a mix of different types of content to your page to target different customers.

Advanced Amazon Landing Page Video

Use the social proof: People are like lemmings. We prefer to buy from brands with a track record. Because of this, influencer marketing has exploded in the past decade. Use product reviews and testimonials on your landing page to show potential buyers that you are not a scam and that you are selling a quality product.
Keep your design and copy simple: If your landing page is too busy, people will click off. The attention span is short and you need to make sure not to overload the buyer with information. Keep your copy short and to the point. Use short sentences, break up the text with headings, and add bullets to skim your page.

8. Filter out negative keywords in your Amazon Expanded Ads

Do you want to reduce wasteful ad spend? Filter out negative keywords that you don't want to rank for on the website.

A negative keyword excludes a word or phrase that does not match your product.

This can save you a lot of money. If you don't use this tactic, it is one of the biggest Amazon Ads mistakes you can make.

For example, if you're selling leggings, you might want to rank them for keywords like:

Leggings for women
Leggings with pockets
High waisted leggings for women

However, you don't want to rank for a keyword like "Lululemon Leggings".

The buyer's intention is a brand that you are not. When you pay for this rate, you get a low ROI.

For an expanded Amazon result, you should filter out keywords that are getting a lot of traffic but little sales.

Not sure which keywords to add to your negative filter?

Go to the "Customer Search Term Report".
Select the "Expenses" filter
Look for keywords that are generating little to no sales
Add these sentences to your negative filter

Conclusion

By following these advanced Amazon tips, you can sell more while spending less on ads and become a successful ecommerce business.

You can do this without a huge advertising budget. You don't have to spend hundreds of dollars to see results and convert your impressions into paying customers.

What you need is strong keyword research and an ad strategy that you keep tweaking.

Remember, Amazon is not a set and forget platform.

Your formula for success will change all the time. You need to keep track of your analytics to adjust your strategy and pivot before you lose traction while searching and see a drop in sales.

How will your listings behave after implementing these advanced Amazon advertising tips?