Finest Ecommerce WordPress Themes

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission.

Do you dream of an online shop that will immediately attract customers? You need an ecommerce website that makes it easy for you to sell and buy for customers.

Don't you think your WordPress theme matters? Think again

WordPress already has inherent features. An intuitive, well-suited theme will improve the performance of your ecommerce website.

This guide will help you find an ecommerce WordPress theme that will work for the benefit of your store and has everything you need to continue selling.

The top 7 options for ecommerce WordPress themes

  • Astra – Best for general ecommerce customizability
  • Divi – Best for ecommerce store design functions
  • Flatsome – Best for Ecommerce Store Maintenance Convenient
  • OceanWP – Best for Improving Ecommerce Sales
  • Postage – Best for niche ecommerce setups
  • Shopkeeper – Best for ecommerce stores with blogs
  • Halena – Best for pre-built ecommerce stores

How to Choose the Best Ecommerce WordPress Theme for You

Choosing a WordPress ecommerce theme is about more than just looks. This is also important for your optimization.

With over 11,000 WordPress themes, the options can feel overwhelming. Knowing exactly what you need for your online store can help you determine which theme is best for your business before you commit.

You can certainly get free themes, but in most cases you will want to go with a paid theme. Paid themes usually have better design, usability, SEO features, and customizability.

You should also look out for certain features that apply to everything across the board, from ease of use to visual aesthetics to SEO rankings.

Follow the three click rule to be easy to use and accessible. In other words, buyers should be able to find what they need in three clicks.

Loading speed

According to Marketing Dive, 53% of users leave a website if it takes more than three seconds to load. Loading speed also adds to the user experience, so slow loading means a lower rank.

You may not think your page loading speed is an issue, but it is an issue. Before you buy, review how images and products are displayed, and look for ways to improve them to meet the three-second rule.

Mobile friendliness

As more and more people use smartphones and tablets to shop, it becomes more and more important to meet them there. According to Sweor, 85% of adults believe that a website should look and work as good or better than it does on a desktop.

If you don't have a mobile friendly shop, this will drastically reduce your customer service. Not to mention that Google has implemented mobile phone friendliness as part of its ranking criteria. Before buying a theme, try the mobile version to see its performance.

Security functions

Security is vital to your customers, so it should be important to you too. Some WordPress ecommerce themes offer additional security features beyond what your web host already offers. A secure ecommerce website creates trust between you and your customers so these features can only help your business.

The different types of ecommerce WordPress themes

With so many ecommerce WordPress themes available, you don't have to settle for a general setup. And if you want to stand out, you shouldn't settle for anything.

Different types of WordPress themes offer different ecommerce features and functionality. Here are some types that you should look for in order to build the best ecommerce website.

Responsive

With an engaging theme, your ecommerce website can adapt to any device. You don't have to worry about compatibility with mobile devices as it is already suitable for laptops, tablets, smartphones or virtually any device the customer uses.

Multipurpose

Multipurpose themes work for many different types of ecommerce stores. Do you have an online clothing store? An online shop for your bakery? A hotel?

The adaptability of multipurpose themes leaves room for your business to grow and save you time and money later.

Corporate

The bigger your business, the more you need an ecommerce WordPress theme to support it. With WordPress themes for corporate e-commerce, you can expand your catalog as much as you want and still make it easier for buyers to find products using the three-click rule.

Company topics are often more adaptable to your brand, more flexible and of higher quality.

# 1 – Astra – Best for general ecommerce customizability

Astra is one of the most popular WordPress themes, even outside of e-commerce. It works with various page builders like Elementor and has tons of features for performance, design, layout, and more.

Even with the free version, you get everything from custom and responsive fonts to SEO integrations. When you upgrade to the Pro version, the real magic begins. In the free version all e-commerce functions are missing.

With Pro you can make online purchases more convenient for your customers. You can enable custom features like infinite scroll, drop down cart, quick view, sale bubble style and more. You even have plenty of gallery options to create a comprehensive catalog or portfolio.

Astra Pro also lets you create a unique look and feel for your ecommerce WordPress site using custom headers, footers and even 404 error pages. It also gives you display conditions that allow you to implement custom layouts in full format or on a page. You also get lots of color and typography options.

Astra is available in three paid levels:

  • Astra Pro: $ 59 per year or $ 249 for a lifetime license
  • Mini Agency Bundle: $ 169 per year or $ 499 for a lifetime license
  • Agency Bundle: $ 249 per year or $ 699 for a lifetime license

Get over 20 pro-level starter templates, plus one-on-one assistance, training, and unlimited website use. The Mini Agency level gives you more than 55 starter templates as well as all of the features of Astra Pro. You also get the WordPress portfolio plugin and a page builder addon of your choice.

At the agency level, you get all of the features of the mini agency and the ultimate addons for Elementor and Builder Beaver so you don't have to decide. You also get Convert Pro and Schema Pro plugins.

Perhaps the most impressive agency package includes the SkillJet Academy. This course shows you how to use marketing to your advantage and grow your business using your website.

Building Astra takes a little extra work compared to some other ecommerce WordPress themes. However, if you are willing to put the work into setting up your website, you can offer your customers a truly extraordinary, customized experience.

# 2 – Divi – Best for ecommerce store design features

Divi is a multi-purpose theme with 1,000+ layouts for designing your WordPress ecommerce site. When you purchase Divi from Elegant Themes, you also get access to the other products – Extra, Bloom, and Monarch.

Divi does not have a free version and only has a paid tier. For $ 67 a year or $ 187 for life, you can get a theme that will allow you to customize the design of your store more than any other. It even has an ecommerce specific design layout.

Divi offers the following functions:

  • Advanced code editing
  • Filters and Effects
  • Animations
  • Mold dividers
  • shadow
  • Element styling

You won't run out of options to customize your website to match your branding. What's even better is that it has handy tools to help you and your customers.

With multi-select and bulk editing, style copy and paste, expandable styles, and Divi quick edit, you won't have to spend hours redesigning your website. WooCommerce modules also allow you to create product layouts to make your items pop.

In addition to the design features, Divi has built-in marketing tools. It can also be integrated with other Elegant Themes products like Monarch to reach your social following and expand your reach, and Bloom, a plugin for email opt-in and lead generation.

Divi also has a robust Quick Action Help section that allows users to find video tutorials and browse through all of the options available to get the most from their website.

# 3 – Flatsome – Best for convenient maintenance of the ecommerce store

Flatsome's design focuses on making e-commerce easier for people on both sides of the screen. This is part of what makes it the most popular WordPress theme on ThemeForest.

Its versatility makes it easy to use and especially useful when you need to make quick changes to the website, list new products, or even do a complete overhaul. Flatsome's designs focus on being intuitive to users and are updated regularly to keep everything up to date. If you're using WooCommerce, it's nice to know that Flatsome is the best-selling WooCommerce theme with thousands of five-star reviews.

With over 300 layouts to customize, it has fewer design features than Divi and Astra. The good news is, when you don't need a complex website, Flatsome does most of the work for you. In addition, the high loading speeds and intuitive design ensure an overall positive user experience.

Flatsome makes it easy to maintain your website, whether you do it yourself or have someone do it for you. They claim that you need absolutely no programming experience to get the most out of their subject using the responsive Live Page Builder and an extensive library of buildings and customizable elements.

Flatsome doesn't have a free version. For $ 59, you get all of the features with a regular license.

# 4 – OceanWP – Best for Improving Ecommerce Sales

OceanWP's responsive and fast loading theme has e-commerce features, built-in search engine optimization, and even voice translations. Since it has built-in ecommerce capabilities, you don't have to worry about extras. Ocean WP can also be easily integrated with other page builders.

This ecommerce WordPress theme includes a native shopping cart popup that increases conversion rates by an average of 8%. Combine this with the floating add-to-cart bar that increases conversions by an average of 5% and you have a recipe for better sales by simply picking the right topic.

OceanWP provides a great customer experience through the use of Quick View, where users can hover over a list of products to see more details without loading another page. Ocean WP also receives top marks for fast loading times. Another function is the import of live demos so that your customers understand your products even better.

You can try the free OceanWP theme before going for the paid version. Once you have decided to buy, you have a choice of three levels:

  • Personal: $ 39 per year or $ 159 for a lifetime license to a site
  • Business: $ 79 per year or $ 319 for a lifetime license for three locations
  • Agency: $ 129 annually or $ 519 for a 25-site lifetime license

Unfortunately, you don't get any additional functionality with the updated levels. You pay more to use the theme on more websites.

# 5 – Postage – Best for niche ecommerce setups

Porto has an ecommerce specific design with over 20 pre-made demos that you can use to build your website. It even niches its design variants so you can easily choose the right one for your business without going through a list of layouts.

Many of Postage's designs look similar. So, if you want something completely unique, it may not work for you. However, the designs give any website a functional, clean look and feel that is suitable for any e-commerce industry.

You can customize your website based on what you are selling so that your theme fits your brand. With customizable headers, product quick view, and product page customization, you have everything you need to make your listings stand out.

Porto offers six different versions of product detail pages so your customers get exactly the right view of your products. Plus, Porto has an extensive documentation library and responsive support so you can get your website up and running as quickly as possible.

When it comes to conversions, Porto’s SEO-friendly setup will help you get noticed on searches. Plus, with a responsive, organized theme, customers want to stay on your website. Postage is even Retina-enabled so you can easily view high quality images.

You can get this theme from ThemeForest for $ 35 for a regular license.

# 6 – Shopkeeper – Best for ecommerce stores with blogs

The store owner will initially focus on ecommerce by prioritizing conversions and sales for your store. With extensive product pages for long form content, reviews, images, and related products, you've got all the tools you need to draw customers.

The store owner works well for beginners and people who don't want to spend a lot of time building their website before they start selling their products. This theme has pre-made layouts for your home page and individual product pages so you don't have to worry about coding.

The maintenance of the website is simplified by automatic updates. With the ability to create pages using drag and drop and numerous style functions, Shopkeeper also gives you a convenient way to create the e-commerce website you want. It even has built-in space for your blog and portfolio.

If you ever need to turn off purchase options, e.g. For example, if you are out of stock, Shopkeeper has a catalog mode where you can quickly activate and deactivate the ability to purchase. Your website is still active in catalog mode and users can still view your products and descriptions, and read your blog.

With a responsive, quickly loadable design, this ecommerce WordPress theme provides you with the foundation for a high quality shop.

At $ 59 for a regular license, it has everything you need to impress and convert website visitors.

# 7 – Halena – Best for pre-built ecommerce stores

Halena works well for people looking for a minimalist, no-frills store. It has tons of pre-made templates so you don't have to do heavy lifting to get your shop up and running.

Despite its minimalist design, Halena still has enough options to make your shop stand out, including:

  • Quick view
  • Product display options
  • Lookbooks
  • Shopping venture
  • Accounts and order tracking

Even though Halena is pre-fabricated, it still offers good customization options. You can change progress bars and custom price tables, milestone counters, button types and add calls to action on your website. If you have physical locations, you'll love the built-in Google Maps feature so customers know where to find you.

With just $ 49 for a regular license, Halena does all of the hard work for you. The theme also includes WPBakery Page Builder and a drag-and-drop content editor that makes building websites easy. Despite its ease of use, Halena continues to offer features like the advanced AJAX filter so customers can find products with just a few clicks.

Summary

No single ecommerce WordPress theme works best for every shop. Pick the right one for you based on your products, your niche, and your personal preferences.

While you want to consider your customers' experience, you should also consider your own. A well-designed theme can affect or affect your ecommerce business. So weigh each function before you decide on one.

COMMENTS