four PPC instruments to automate your promoting campaigns
The ppc (pay-per-click) field is constantly evolving. Using tools that automate some of the ad campaign processes can make your campaigns more efficient and effective.
Pay-per-click automation tools allow marketers to automate some tasks using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spend.
Instead of spending your time doing dozens of campaigns, you can focus on tasks like identifying areas for business growth, driving audience interest, and exploring new types of ads that will benefit your sales funnels.
That is not to say that automation is key to the future, nor will we all be replaced by machines. Paid advertising campaigns may always need people to power them, but you can at least take a break from the constant campaign monitoring.
First, let's take a deeper dive into PPC automation.
What is PPC Automation?
PPC automation refers to the system that bills marketers every time their ad is clicked.
With PPC automation, marketers can use machine learning to steer their Google ad campaigns without spending hours updating scope, timing, and targeting. By automating a few systems and steps, you can use third-party applications to do the hard work for you.
For example, if you want your ad to stop showing on a certain day, or if you want to change audiences before the end of the current cycle, you can control those details using PPC automation. This means that you no longer have to manually enable, disable, and customize your ads.
What a relief.
It also means you can focus again on generating leads and growing your business, and let the machine do the hard work for you.
PPC automation tools are a great way to optimize ad performance and focus your time on your larger marketing goals.
Why is PPC Automation a Popular Method?
The PPC automation tools allow you to keep up with the trends in search engine marketing while focusing on optimization.
For example, when AdWords became Google Ads, many of the original tools and features were replaced. For a human, relearning these tools can be time consuming and frustrating. For a machine it is instant.
Google actually suggests using PPC automation and smart ad bidding as it saves time and increases the performance of your ads.
So think about it. Let's say you're new to the world of paid advertising and want to start your first PPC campaign.
You don't know much about paid online advertising, but you know how to target an audience and want a lower cost-per-click. With PPC automation, you can simply enter your campaign goals, choose your smart bid strategies, and let the machine do the rest.
Even if Google Ads completely overhauled its system the next day, your computer still knows what to do. That means you can take the extra time to learn about manual targeting or growing your online community.
Pros and cons of PPC automation
Manual bidding can be a huge benefit to a campaign and offers unique opportunities to generate conversions and reduce ad costs. That being said, it only works if done right.
People often make mistakes that machines don't. It's not that we're not as good as them, but we're more likely to make simple mistakes. The advantage of automated bid and ad management is that you don't have to worry about small, silly mistakes, such as: B. targeting the wrong target group. In contrast, letting a machine do the work can mean less personalization and some important details can be overlooked.
Let's take a closer look at the pros and cons of PPC automation tools.
Benefits of PPC automation
PPC automation tools are best for long-term, ongoing campaigns. This is because in order to create a detailed automated system, you need relevant data to be fed into that system. If you've just started a new campaign with a new client and don't have reference data to turn to, this may not be the best time to get started on automation.
Once you get the ball rolling, PPC automation tools can save you a lot of time and money on maintaining and monitoring your PPC campaigns.
If a machine can do it as well as we can, why not?
Disadvantages of PPC automation
While it may seem like a set-and-forget system, there are plenty of details that go into the initial setup of automated PPC campaigns.
For example, you still have to determine which bid strategies fit your company or what results you want to achieve.
Even an automated campaign can have hiccups. It is important that you keep monitoring your campaigns even if you are using automated PPC tools. Working on an automated PPC campaign may be less intense than working on a manual campaign. However, don't let yourself be a lazy marketer just because you think the computer is handling it.
If you'd rather do something different for your PPC campaigns, my agency accepts new PPC clients.
Types of PPC automation
PPC automation is a growing marketing trend and only gets stronger with the further development of our paid advertising tools. Getting used to these tools sooner rather than later will allow your company to automate and optimize as much as possible.
PPC automation tools differ in complexity and cost. You can find ways to automate pretty much anything – it just comes down to what steps you want to automate and how much work you are willing to put into your campaigns.
Here are 4 of the most basic ways to use PPC automation.
Integrations and reporting
The reporting is hands down one of the most frustrating parts of a PPC manager's life. Think of all the hours you have spent compiling data, creating spreadsheets, and importing sources to create custom reports.
Automating your reporting systems through integrations can help make this process more efficient. No more manually exporting spreadsheets or comparing data.
Integration refers to the various apps and platforms that you may want to pull data from when generating reports. These can be platforms such as Google Ads or Instagram Insights.
When choosing automated reporting software, make sure it has the integrations you need.
Here are some easy-to-use PPC reporting tools to make your reporting easier:
Swydo
Swydo was developed for PPC managers and is an easy way to automatically integrate data sets from various sources such as Facebook Insights or Bing Ads.
Swydo can also help you monitor your customers' key points and easily translate them into your reports.
With Swydo, you can also schedule your reports so that they can be automatically sent to your team or clients so that you have no more problems at the end of the month.
Swydo claims to help you increase customer loyalty through its automated reporting systems. Pricing starts at $ 62.00 per month.
Report ninja
Reporting Ninja offers 16+ different integrations and a range of report templates.
It also includes cross-platform comparisons so you can combine data from multiple platforms into a single chart or graph.
Reporting Ninja can also help you generate SEO and conversion reports in addition to your PPC reports. Plans start at $ 20 a month, including ten reports.
Report garden
With Report Garden you can create customer reports, monitor budgets and add new PPC campaigns in one app.
Your creative visual reports will help you look great in front of your clients or company executives.
You also have a number of interactive dashboards so your customers can view their reports in real time.
Report Garden plans start at $ 250 per month for ten customers. Your customers have unlimited access to dashboards and reports. Learn more about how reporting automation helped this agency scale from 25 to 500 accounts with Report Garden on their blog.
Scripts
Scripts are pieces of Javascript that allow your ads to perform certain functions based on the performance data you have entered. Using scripts, you can customize certain parts of your campaign to automate them, and you can choose which data points to use and when.
For example, if you want to add ad schedules for a campaign, you can use a script that looks like this.
You don't have to be a programmer to use these scripts. Google has a whole library of code scripts that you can use if you are new to this method.
Scripting is a great way to do split testing, extensive management, and reporting. They can be used to automate internal or external functions and save you a lot of time in maintaining PPC accounts.
Custom builds
Custom builds are certainly the most complicated area of PPC automation. These builds require some expertise. Hence, you may need a developer to help you get started.
Custom builds are coded automations that allow you to customize almost anything in your ads. These builds allow you to focus on unique metrics and create columns that can be used to segment account data down to the best points.
Google describes the adjustment as follows:
For example, to see the percentage of clicks you get from mobile devices, create a custom column that divides the clicks from mobile devices by the total number of clicks. Or let's say you are a shoe retailer and you make a 40% profit margin on every pair of shoes you sell. Make sure your Conversion Value column is tracking sales to see your total profit on each sale. Then create a custom column that multiplies the conversion value by 40% and name it "Estimated Profit".
Comprehensive software
Comprehensive software platforms allow you to customize, automate, and manage your advertising campaigns in a more user-friendly way than custom builds allow. With a comprehensive set of software, you can do everything we discussed above and more from one simple platform.
Below are some of the best PPC automation software tools to help you get the most out of your paid ads strategy.
WordStream PPC Advisor
WordStream PPC Advisor is a great choice for small businesses that are ready to participate in PPC campaigns, but don't have large budgets or large lists of employees to support them.
WordStream offers the integration of Google Ads, Bing Ads, Facebook, LinkedIn and Twitter as well as the creation of reports, data analysis and the optimization of landing pages.
WordStream PPC Advisor plans start at $ 264.00 per month for 12 month plans.
Optmyzr
Optmyzr is a great choice if you run multiple PPC campaigns and are looking for a range of automation features.
With Optmyzr you can create, track and report on your PPC campaigns. You can also automate scripts and alerts right from the platform. Optmyzr offers integrations for Google Ads, Yahoo Ads, and Bind Ads.
Plans for the Pro version start at $ 499.00 per month.
Google Ads Editor
Google Ads Editor is free to anyone who uses the Google Ads software.
It's a great platform for managing your google ads to create, track and edit your ads right from the software. You can also make extensive changes. This is a huge benefit when running multiple campaigns for a single customer.
Here is a short explainer video:
While Google Ads Editor is great for managing your Google Ads, it doesn't offer many integrations. If you serve ads on multiple search engines or platforms, this software may be restricted.
Semrush PPC Toolkit
The PPC management software toolkit offered through Semrush is a great benefit for campaign planning, keyword research, and competitive research. With this tool, you can easily see how to stand out from your competitors and how to modify your ads to excel them.
It also has a number of SEO features like the Keyword Magic Tool that allows you to view search volume data as well as suggestions for stronger keywords. (You can also get keyword data from my Ubersuggest tool.)
Semrush offers a tiered pricing plan that starts at $ 99.00 for the Pro version, $ 199.00 for the Guru version, and $ 399.00 and up for the Business version.
Still not sure if you can use paid advertising for your business? Check out the video below to find out how you can get the conversions you want from paid ads.
Conclusion
Ready to start a high conversion PPC campaign?
Do you want to use PPC to diversify your web traffic and boost your business?
These great PPC automation tools can help you take advantage of paid advertising and get important conversions.
How have you had success with PPC automation?