Gucci's present invitation is a retro puzzle ebook
Guests better brush up on their Gucci trivia as the event details for the new virtual presentation are buried in a puzzle book with crosswords, quizzes, and sudoku
All images courtesy of Gucci
Ahead of the virtual presentation of the new Aria collection this week, Gucci sent out a puzzle book invitation with a series of word and picture games to keep the invited guests at home while they wait.
In line with Creative Director Alessandro Michele's vision for Gucci, the puzzle book has a retro charm, as the name suggests – Gucciquiz! – on typography and overall design based on vintage puzzle books.
The images shown are reminiscent of the beautiful fashion illustration style of the early 20th century and are next to the “Did you know?” Sections, which refer to innovations and inspiration from Gucci. The nostalgic quality is enhanced by the slightly yellowed paper chosen for the book.
The collection is set to be unveiled in a short film format and comes around this time last year following Michelle's decision to move away from the traditional fashion week calendar.
gucci.com