How style discovered its enjoyable facet
High-end fashion has historically been no place to laugh. "Humor is definitely not the usual territory for luxury brands, as luxury in general projects an elevated image, an image of desire rather than accessibility," explains Florence Bellisson, president of BETC Étoile Rouge, the luxury arm of the BETC agency, which has a list from luxury customers including Louis Vuitton, Lanvin and Yves Saint Laurent Beauty.
However, in the face of our rapidly changing times, fashion has recently been forced to invade more universal waters. With the streetwear aesthetic dominating the 2010s, the playful influence of these labels has shaped the way luxury brands present themselves and speak to the world. In the past few years, fashion was not just a joke, but who made it.