How to decide on the best company to optimize the conversion price
Have you recently found that your conversions are low compared to the industry average?
If so, then you need to hire a conversion rate optimization agency that can help you fix this problem.
Today we're going through everything you need to know before hiring the right agency for your business.
First of all, you should …
Know your goals and desired results
You are about to hire a CRO agency and there are tons of companies out there trying to optimize the conversion rate.
To choose the one that fits your situation exactly, you need to ask yourself what you need.
Because these agencies often specialize in various marketing skills like SEO, business strategy, SMM, consulting, pay per click, A / B testing, funnel optimization, consulting, etc.
Your best approach is to find out exactly the things you need help with and then hire the agency that specializes in those 2 or 3 services you want.
Again, you want to build a strong, long-term relationship with this company.
So don't treat your choice lightly today. Ask yourself the following questions:
- What part of my business is stuck right now?
- What can I add to get more traffic (paid or organic)?
- What do my followers say, what do I miss?
- What is the most profitable activity I can focus on right now?
These are all very important questions.
If there's a part of your business that feels solid, then you need help.
If your Traffic is missingThen you need more so that you can concentrate on converting the new traffic as well.
always look in the comments Your articles, Youtube videos, Facebook and Instagram posts and ads.
Their followers share gold there. You just have to be active enough to gather the most valuable information and act quickly.
Also, think about the business you are running.
For example, if you're an e-commerce business that doesn't use email marketing, you're missing out on a lot of conversions.
That is, email marketing would be Your most profitable activity at this moment.
Be specific and honest with your answers so that you can choose the CRO agency that will produce results for your business in the future.
3 qualities that make a great CRO agency
In choosing the best CRO agency, you will likely visit a few different websites.
Because of this, you need to know what to look for before you move on to the next step.
Here are the three characteristics to look for before partnering with a CRO agency.
# 1 dedicated services
As mentioned earlier, it's best to hire a marketing agency that mainly specializes in the skills you need right now.
The thing is, most agencies focus on many services at the same time.
For example, here at Neil Patel Digital we focus specifically on SEO, CRO, SMM, and paid advertising.
This helps us maximize our clients' results by using the best strategies that currently work.
As you pick your winner today, you should clearly see how these services can help your business now or in the near future.
# 2 budget and pricing
You should NOT sign up for a long term partnership with a marketing agency if you cannot afford it.
A good rule here is to see if you can prepay 3 months for services.
You must NOT try to pay for the services from the profits they generate for you.
Investing in a good marketing agency can be extremely profitable, but don't expect to double your profits from day one.
So be careful because the agency that charges $ 20,000 / month is not always the best choice for your situation.
# 3 communication skills
You run a business so things change quickly.
Roadblocks are inevitable and this is why you need to hire an agency to update you with occasional data reports.
More importantly, whenever you have a question, they come and help you understand what's going on.
The best marketing agencies don't just use the same offer for everyone.
If they just have a general offer posted on their website, they are probably not your best bet.
The best way to make sure you are getting what you want is to schedule a call where a professional will discuss your current situation and develop the best strategy that will work for YOU.
How to work with a CRO agency
You will need this section if this is your first time working with a marketing agency or if you have already tried it and it didn't work as expected.
You're here because you need to convert more traffic into active followers and customers for your products and services.
And conversion rate optimization is no walk in the park.
You need real professionals who know what works in today's fast paced world.
Because anyone can give you random suggestions of what to tweak or what color to use for your button.
But you don't need suggestions … you need results!
Therefore, at the beginning of your partnership, you need to establish some basic rules.
Ask your agency what they usually do with similar clients, but it is important that you don't delve into their explanations and …
Ask what you need
If they can't provide it, they are not your best choice.
Before you talk to them on the phone, first clarify exactly what you need based on the questions I asked you at the beginning of this post.
Write them down and stick with them. But don't block their ideas. It is always possible that you have a blind spot about your company's situation.
So ask for the opinion of the professional so that together you can develop the best strategy.
Don't make any exceptions
Remember, you are working with a professional agency that helps dozens of clients every month.
If they're the best, they'll follow monthly reports and pre-set deadlines.
Always agree on what needs to be done in the next week / month and see if it has been done.
Keep an eye on the most important part of the project every day. That would of course be your conversion rates.
Make sure you have a reliable method of measurement so you can see the real-time results the agency is generating for your business.
Work with them
Two people are required for a positive relationship.
The right agency needs access to various accounts and analytics to get the best possible results.
However, they also need ongoing updates from you.
What an interesting thing you noticed last week, what you think should be changed this week, etc.
Be open to your thoughts so that you can achieve your goals as quickly as possible.
How to find the right CRO agency for you
By the time you've read this post, you should already know what you need, what makes a great CRO company, and how to build a positive, result-generating relationship with a professional CRO agency.
If you want to optimize your conversions, I hope you have a reliable source of traffic.
Because conversion rate optimization is useless if people don't go through your funnel.
However, if you have a trusted source of traffic like SEO or paid ads, then your focus should be on CRO.
We have prepared an entire post on the Best CRO Companies of 2020 where we have more tips on choosing the perfect fit for you.
Here is a summary of this list so you can make the right decision right away:
The 8 best CRO agencies in the world
# 1 Neil Patel Digital – Best for SEO + CRO
Neil Patel Digital is the best marketing agency if you want to optimize your organic traffic and convert it into paying customers.
If you've been following this blog for a while, you are probably running your own blog.
In this case, you need the best SEO practices to outgrow your competitors.
And since this blog is ranked for every marketing term imaginable, Neil Patel Digital is the best bet for you.
To optimize the conversion rate, we use the most relevant tools and strategies that fit the current marketing trends.
This has helped us achieve great results for our customers.
So if you want to get more organic traffic and convert it using the most profitable strategies in the world …
Just schedule a call with a professional who will help you achieve all of your goals.
# 2 Trinity – Best for Ecommerce Conversions
Trinity is a well-known CRO company focused on helping businesses in the e-commerce space.
If your business's conversions have been going down lately, then you should check out Trinity's services.
Their fees are top notch, but when you are at a point in your business where you can afford their services they are most likely going to produce great results for you.
# 3 WebMechanix – Best for all-in-one services
Very often, when you focus on one part of your business, you soon find that five other parts have collapsed in the background.
This is perfectly normal when trying to scale your business.
WebMechanix is one of those little agencies that can help you with everything at once.
That doesn't mean the results will be optimal, but they have separate teams that can help you with everything from paid advertising and organic traffic to building a streamlined funnel that converts.
So, if you think your entire marketing strategy is falling apart, you should turn to WebMechanix.
# 4 SiteTuners – Best for Small and Medium Business
SiteTunners is another great agency to trust when you are in the early stages of your business development.
They are known for helping startups optimize their conversions for optimal scaling purposes.
For almost 20 years they have been helping the new stars in business to shine brighter and brighter.
So if you are in the early stages of building your online presence, you can trust SiteTuners and their services.
# 5 Invesp – Best for committed CROs
If you think that every part of your company except the CRO is optimized, then you should check out what the Invesp team has to offer.
Of course, with their 100 percent commitment to CRO, their prices have continued to rise.
When you've got to the point where you can afford to pay $ 150 to $ 199 an hour for CRO optimization, then you should check out Invesp's services.
# 6 Inflow – Affordable Multi-Service Ecommerce Option
Inflow is one of the small marketing agencies that gives you direct access to the marketing experts who are working on your project.
They mainly help ecommerce stores get their conversions up.
It's a great choice if you enjoy working with freelancers who specialize in the services you need.
# 7 Conversion Fanatics – Best for CRO + SMM
Conversion Fanatics is a marketing agency that focuses directly on expanding your social media presence.
Once you get traffic, they optimize your landing pages for traffic that comes specifically from the previously optimized social media.
So, if you think your social media marketing along with your CRO may need some help, reach out to Conversion Fanatics and learn about more options.
# 8 Linear Design – Best for PPC + CRO
If you've completed the questionnaire at the beginning of this post and figured out that you need to focus on generating more paid traffic and optimizing your landing pages, Linear Design is a great choice for you.
Having access to your paid ads will help them optimize your funnel's conversion rate to the maximum.
However, be aware that you are paying them and paying for ads.
Choosing this combination, you should be very careful with your budget and the results it will produce.
To conclude:
First of all, you need to be clear about what exactly you need from a marketing agency.
Then you should find the agency that specialize in these 1-3 services and make sure they have excellent communication skills and also fit your budget.
Always start with a phone call where a professional can assess your situation and find the best strategy for your business.
Have you ever worked with any of the agencies listed above? Do you have more valuable tips on choosing the right agency? Share them in the comments below: