How To Use AI search engine optimisation To Enhance Your Web site
The internet has become the go-to place for everything from trivia and celebrities to repairing our kitchen sinks. But AI SEO can change the way marketers help their websites rank high on search engine results pages (SERPs).
Failure to rank it can result in your business running out of valuable search traffic. That means far less revenue for your company.
For a long time you could get by with basic SEO strategies.
But not anymore.
With Artificial Intelligence (AI) taking over the world, you need to improve your game.
What does this mean for your SEO strategy?
What is ai
Artificial Intelligence (AI) is an umbrella term that covers various technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other emerging technologies.
What's the point of AI?
AI has one main goal – to perform cognitive tasks (often tedious and mundane) better and faster than humans. It is a technology designed to make our work and our lives easier.
In business, AI has already been shown to be effective in increasing sales.
In sales and marketing, 30% of AI users reported a 6 to 10% increase in sales after implementing the technology.
These are pretty impressive results.
And yes, AI can be beneficial for your SEO too.
But will AI replace SEO?
Emphatically – no!
Let's talk about how AI affects SEO and why it doesn't.
What is AI SEO?
AI has become a core component of major search engine algorithms, including Google's Rankbrain and BERT.
This factor means that if you understand AI and how it affects search engines, you can improve your SEO using AI.
But that's not all.
AI is also a great tool for data analysis that is an essential part of developing an effective SEO strategy.
With AI-powered SEO software, you can get things done faster and more efficiently, from identifying trending topics to discovering content gaps.
AI and SEO are a match made in digital heaven.
Why is AI SEO important?
Although both AI and SEO are complex disciplines used together, they make it easy for you to rank your website better.
One thing to keep in mind about search engines is that the user always comes first. They aim to deliver content that is as relevant as possible.
Because of this, SEO is no longer just about keywords. It's about:
- Concepts: What is the idea behind the searcher's query?
- context: What is the intention behind the searcher's query?
- Customer satisfaction: What are the most relevant responses to the user's query?
Keyword stuffing no longer works (and has not worked since Hummingbird). In order for your content to get ranked, you need a great link building and search engine optimization strategy with AI support.
Today (and in the future) the user experience is one of the main factors influencing ranking. And AI is one of the best ways to provide a positive experience for website visitors.
Let's take a quick look at six ways you can improve your SEO.
AI SEO: 6 Ways To Use AI To Improve Your Website
Now that you understand what AI is and how AI SEO can affect your website, let's look at a few ways you can use AI SEO to keep up with modern SEO tactics.
Opportunity Discovery With AI SEO
One of the most important aspects of SEO is discovering hidden ranking opportunities that have not been used.
This is one of the areas where artificial intelligence is found to be effective in improving your website's ranking. In the past few years, powerful AI tools have been developed to give you more detailed insights into:
- Keywords you should be targeting
- Link building options
These and other insights you can get with AI-powered SEO software are critical to developing a content strategy that will exponentially increase your website's SEO.
As the competition for rank gets tougher by the day, you need to find keywords, topic ideas, and other SEO opportunities that aren't too common.
Find opportunities your competition isn't taking advantage of and you have a much better chance of ranking.
Granted, finding these possibilities manually takes a lot of creativity, time, and hard work.
However, with the help of AI-powered SEO software like BrightEdge, you can discover golden SEO opportunities faster.
This is one of the main reasons AI needs to be part of your SEO strategy.
Creation of content with AI SEO
Discovering content opportunities is only a small part of the battle for the dominance of the SERPs.
You also need to create content that hits the mark.
This is where AI can help improve your SEO.
As?
Once you've used a tool like BrightEdge to search for keywords, AI can help you know what type of content to create.
Once you've been fed your target keyword, AI-powered tools will search the web for content created around that keyword. In a few seconds you will find:
- Content gaps to be used
- Trending topics
- The average number of sections to include
With such insights, it becomes easier to create content that is tailored to solve specific problems for your audience, in short, personalized content that matches the intentions of the users.
Additionally, AI can help you ensure that the content you create is relevant to every stage of your funnel.
Content creation is no longer just about creating poor quality content. It's about creating content that users will find helpful.
And that is exactly what the AI will help you with.
Content optimization with AI SEO
For a long time, content optimization has been about keywords, internal links, backlinks, and other on-page SEO tactics.
These things are still important.
But search engines are now looking at more than just these indicators. Search engines are always better able to find out what the searcher is up to when searching.
How can you optimize your content for user intent?
You guessed it – with the help of the AI.
AI SEO tools help you:
- Create topic clusters that answer user questions and rankings
- Know the optimal length of the content on your topic
- Use keywords and LSI keywords correctly
AI allows you to optimize your content to meet Google's E.A.T. standards, which are included in the Search Quality Assessment Guidelines. You can create content that answers user queries competently and authoritatively. And it is precisely this type of content that Google loves to serve its users.
However, the AI does not help in optimizing content for search engines. AI-powered writing tools like Atomic Reach and Grammarly (among others) also help ensure your writing is comfortable to read.
This also helps increase dwell time, another factor that indicates to search engines that your content is useful.
The bottom line is that AI can help you create better-optimized content that your readers will love and engage with.
Optimization for voice search
One of the fastest developing search areas is voice search.
As more and more people rely on their voice activated devices to search the internet, voice SEO (VSEO) has become an aspect of SEO that you can no longer ignore.
Just look at how fast the number of voice-activated assistants is growing:
Statista predicts that the number of voice assistants will reach 8.4 billion worldwide in the next few years – more than the world's population.
Most voice searches are done in the form of questions. One of the most important ways to optimize for VSEO is to answer the questions asked.
This is where AI tools come in.
For example, tools like Frase can help you create VSEO-optimized content by viewing the questions searchers are asking. You can then create content on these questions.
Another aspect of voice search is conversation. This is where AI principles such as NLP come into play.
AI-powered content tools like grammar and hemmingway can help you create more conversational content by recommending tone changes and highlighting passages that are difficult to read.
One thing to keep in mind about VSEO is that it is very competitive. This is because voice assistants only give one answer – the one at the top of the SERPs.
This means you have to pull out all the stops to make sure you rank well on VSEO.
Scale your SEO
An essential part of search engine optimization is tedious manual labor that has made it difficult for marketers to get results quickly.
AI changed that.
AI-powered tools have cost SEO a lot of work by gathering data, analyzing it, and turning it into actionable steps.
In addition, however, you will find that artificial intelligence SEO software like Alli AI can also help with your technical SEO. For example, it can help you:
- Conduct website audits
- Optimize content automatically
- Fix duplicate content issues
In the on-page SEO space, the AI SEO software can help you scale your content creation by analyzing content with the best performance. The software can then help you create content strategies and briefs for optimized content.
That way, you can quickly scale your SEO efforts – without overloading your team.
AI can take over the tedious, mundane, and time-consuming (and sometimes soul-sucking) aspects of SEO. This gives your team the opportunity to do other things that require human attention.
User experience
Remember: the main focus of Google (and other search engines) is on the user.
This means that user experience (UX) is a crucial element of search engine optimization.
This is probably why Google made a rare announcement letting people know that page experience will be a major ranking factor starting in 2021.
But what is page experience?
According to Google, page experience is a series of signals that measure the satisfaction (or lack of) a user when interacting with a website. This goes beyond the informational value of the page.
It takes into account all of the UX that the page provides.
Of course, pages with negative user experience are out of rank and those that provide positive user experience for users.
Where does AI come into play here?
When search engines think more like real human users, they can determine whether or not your page has a positive user interface for users.
That said, when a user enters a search query, search engines want to make sure that they provide:
- Relevant and authoritative content
- Pages with the right structure
- Pages with easy navigation
- Pages that load quickly
- Mobile-friendly websites
If users can enjoy a personalized experience on your website, it will increase dwell time and encourage sharing of your content. Both are signals to search engines that your content is worth ranking higher on SERPs.
Today's AI-powered SEO tools like Market Brew can mimic search engines and give recommendations on how to improve your website's UX.
As a result, you don't have to guess whether or not the SEO gods are smiling with favor on your website. They can know what they like (to a greater extent) and implement that on your website.
Conclusion
Ready or not, the future of SEO is here.
And it's just two words – artificial intelligence.
By combining these two disciplines, you can develop a robust SEO strategy that will get you noticed. In addition, it will help you build a loyal audience.
For any business, of course, this means a healthier bottom line.
Have you embraced the power of AI SEO yet?