Hyperlink Constructing Consulting

Despite the evolution of SEO over the years, link building remains one of the most important components to rank well on search engines.

It's a simple concept: get as many high-quality and relevant websites as possible linked to your content.

The difficulty, however, lies in execution, which involves various skills such as content creation, research, and public relations. All of these things can be time consuming and difficult to do.

If you need help with your link building strategy, link building advice should be looked into.

6 Ways A Link Building Consultant Can Help Your Business Grow

Link building is a key component of SEO that serves one primary goal: growing your business.

At the corporate level, you can expect the following benefits when hiring a link building consultant:

Better search rankings – Having more authoritative and relevant websites with links to your pages will improve your ranking on Google for certain keywords. As your pages rank higher over time, you can expect traffic to increase, especially if you land on the first page.
Qualified leads – Backlinks that come from relevant websites are also used to get organic traffic through word of mouth. Another website linking to your page is asking its users, either directly or indirectly, to review your content or services. This can result in a steady stream of qualified leads once you've built a network of links.
Partnerships – Backlinking strategies usually involve some form of contacting to build relationships with relevant websites in your niche. Through this process, you will uncover potential opportunities beyond backlinking, such as: B. promoting each other's email lists.

On an operational level, here are a few ways that you can use a link building advisor to achieve those business results.

1] Create linkable content

There are no secrets or shortcuts. If you want high quality backlinks, you need to create content that people will find valuable.

This is likely the area where many business owners and marketers will fail because creating quality content is not easy.

A link building advisor will help you create content that is more likely to be linked, such as:

Definitive Instructions – The era of 500 word blog posts is over. When people search for information on the internet, they want to be able to put everything they need to know in one page. As a result, full in-depth guides will lead to more backlinks and inevitably rank higher in search results.
Data and Research – Data is a great way to get more backlinks as people often incorporate your data into their own content, which means they will need to link to you. If you've also done a research report that can also serve as a talking point in your industry.
Infographics – Visually presented information in the form of infographics is another easy way to get backlinks. This is because users often embed the infographic on their website to add value to their readers. At the same time, you will receive a simple backlink.
Ego bait – Ego baiting creates content that relates directly to the people you want to get a backlink from, such as: B. an interview or its inclusion in a list. The logic is that you are addressing someone's ego by talking about them so that they feel more compelled to share that content and associate it with them.

2] Fix broken backlinks

All over the web there are an enormous number of broken backlinks.

This is because one website may at some point be linked to another. For one reason or another, the page they linked to may not exist or may have changed its name.

The website owner is likely still interested in linking to relevant information that offers the opportunity to get a new backlink.

A link building consultant will help you identify these opportunities and create content that can fill those gaps.

3] Guest Post

Instead of waiting for backlinks, you can actively create your own by blogging posts on other websites and linking to your own.

This is known as a guest post and has long been an important part of link building. It works well because you do the hard work of creating content for another site but you can take advantage of a relevant backlink.

However, there are some restrictions to be aware of:

If Google thinks you are trying to play their system, you will be punished. For example, if you spam guest posts on low quality websites, you will run into trouble.
Paid guest contributions are not allowed. This includes "payment" in the form of reciprocal links.

If you're guest blogging from an authentic location, you shouldn't have much of a problem. In addition to a backlink, you get the added benefit of being able to use the target audience of another website.

4] Social Comments

It is true that the best backlinks come from authoritative and relevant websites. Ideally, this link comes directly from the owner and publisher of the website.

However, getting backlinks from social media websites and comment sections can add up too – if done correctly.

Your link building advisor will leave relevant and thoughtful comments on sites like:

Niche forums
Q&A sites like Yahoo or Quora
Social media sites like Facebook
Comment areas in relevant blogs

As with other aspects of link building, it is important here to avoid posing as spam or trying to play the system.

5] Link complaint

If you have at least one established brand, chances are you've been mentioned on the internet without being linked.

For your link building advisor, this is a low hanging fruit as you can simply find all of the websites you mentioned and ask for a link. This can include websites such as:

News websites – For example, your brand was mentioned in a story about your industry. Even if you may not be the center of attention, it is worth getting a link from a news agency.
Social media – Your social profiles can add to your website-wide authority and how well your website name ranks on Google.

6] Content Aggregation

Another quick win your link building advisor can make for you is getting you listed in relevant directories and resources.

Some of these directories can be tremendous weight as they offer a lot of tangible value.

As a rule, they appear in the following forms:

Business Directory – These are the standard directories for most industries, simply listing the various companies in the area and their contact details.
Top provider lists – This is more detailed content that can be structured as a comparative assessment or just a list of the most popular brands.

Getting started with a link building advisor

Link building takes a lot of work. You can decide that it is best to work with a link building consultant who can advise you on the strategy and run the process for you.

In this case, a working relationship with a link building consultant looks like this.

preparation

First and foremost, you need to make sure that you are creating the right environment for link building to succeed. Here are a few things you need to fix:

Technical SEO – There is no point in generating backlinks and increasing traffic if your website takes 10 seconds to load or is poorly organized. If you don't have the right technical SEO basics, your link building efforts are not going to reach their potential.
Existing content – Since content is an essential part of your link building strategy, you need to collect all of the existing assets that can be used to create content. This includes, for example, raw data and customer case studies.
Budget – Link building takes a lot of work. Finding backlinking opportunities has the scope and strategy. And there's also the content creation page when creating content that users want to link to. You need to have a sufficient budget for both.

Audit and strategy

Next, your link building advisor will analyze your current situation and create a strategy based on your goals. They take into account various factors such as:

Your best content – First, let's take a look at some of your top performing content. Chances are, you haven't maximized the potential for getting backlinks. So this is usually a good starting point.
Keywords you want to rank for – Your link building advisor will then consider keywords that you want to rank for. This serves as the basis for creating content and researching competitors.
Competitor backlinks – Next, you should analyze competing content that you want to rank to see which websites have linked to it. This is a great starting point for finding people who can give you backlinks.
Backlink opportunities – They also do an analysis of your storage space to look for opportunities in the form of directories and broken backlinks.

Content creation

Depending on the structure of your team, you may need your link building advisor to help create content for you too.

The content creation process usually includes:

Identify the keywords you want to rank for – both long tail and short tail
Analyze the best performing content in your field and create better versions
Keep an eye on current events and create relevant content
Create high quality evergreen content, e.g. B. detailed instructions and data visualizations
Find opportunities for guest posts

When it comes to creating content for backlinks, there is no substitute for high quality content to be read.

With that in mind, the best content likely comes from combining your industry knowledge with the skills of a link building consultant.

Range

Link building has a relationship building component where you reach out to the people who link to your website.

The best content in the world is useless if no one is around to read it or link to it. When conducting contacts, your link building advisor must:

Find the right people – Remember, you need backlinks from authoritative and relevant websites. Not all backlinks are created equal, so a research process must take place first.
Get the news right – There has to be a compelling reason for someone to link back to your website. How the contact is done and how the value is presented will affect whether or not someone gives you a backlink.

Measure the ROI of Link Building Consulting Services

Now let's get to the heart of the matter: what is the expected return on investment from a link building advisory service?

Fortunately, there are clear metrics in link building that you can use to measure success, such as:

The number of backlinks you get – The more relevant the backlinks are, the better – even if they are not from the most authoritative websites.
Increase in connection traffic – You should be able to watch the traffic directly from the website you are linking to.
SERP Ranking – Gradually, you will see an increase in the content of your search rankings that links get. This should then increase the traffic from search engines.
Flow of trust – This represents the quality of the inbound links to your website. This is recorded with software like Majestic.
Domain Score – This metric is recorded by software like Ubersuggest and rates how authoritative a website is. Backlinks from domains with higher scores are worth more.
Page Authority – Backlinks from certain high-ranking websites within a domain are also worth more. This can be observed using tools like Moz and Ahrefs.

Finally, you need to consider how all of these metrics affect the bottom line of your earnings, especially tracking down link building activities.

3 point checklist for finding the right link building advisor

As mentioned earlier, the link building process requires several skills to be successful. There are three key points to keep in mind when evaluating a potential link building advisor or agency.

1] Do you have a logical and analytical process?

The first part of link building requires a combination of data analysis and strategy. Things to check include:

How they structure their link building process
What technology do they use for research
What kind of strategies are they using
How they make decisions

As a rule, consulting firms with their own technology that do this are strongest in this regard.

2] Are you creative?

At some point, you need to create quality content that people will want to link to. You may not have the appropriate skills. Hence, the most logical thing to do is delegate this to your link building advisor.

Some things to look out for are:

Are you producing content now? If so, how good is it?
What is the top performing content they have produced?
Can they produce content in your niche?

3] Do you have excellent communication skills?

Outreach is the component of link building that relies on relationship building and a certain amount of sales finesse. Since they are accessing websites on your behalf, you need to look for specific skills:

Do you understand the psychology and logic behind getting attention through email?
Do you communicate in a value-oriented manner?
What's the copy like on your website and in your emails?

Each consultant you work with rates the individual criteria differently. Some may produce great content for you but aren't that good at opening their contact emails.

Every aspect of link building depends on the other to reach their potential. So try to find someone who is balanced in every aspect.

Conclusion

Link building works best as part of a holistic digital marketing strategy.

Because of this, this needs to be done in conjunction with other methods such as content marketing, technical SEO, and cold email outreach.

For this reason, it is helpful to work with a link building advisor who has a wide range of skills.

So, when thinking about your link building strategy, these different components should be considered so that you can get the best results.